Posts by The Advertising Club of New York
Inside the Clubhouse: Millennials & Gen Z in the Age of COVID-19
Inside the Clubhouse
April 14, 2020 Home Speakers Agenda Video Home Inside the Clubhouse Millennials & Gen Z in the Age of COVID-19 April 14, 2020 Location: Zoom Webinar Time: 12:00-1:00pm The AD Club of NY and Perksy hosted a webinar geared towards brands and agencies looking to better understand how to connect with consumers during this challenging time. This…
Read MoreCelebrating International Women's Day with Cathy Oh: Global Head of Marketing & Analytics, Samsung Ads
In honor of International Women’s Day, we asked advertising executives their thoughts on equality in the advertising industry, and here’s what Cathy Oh: Global Head of Marketing & Analytics, Samsung Ads had to share: What additional steps do you think the advertising industry needs to make in order to achieve gender equality? For any industry…
Read MoreConversations With…Cheryl Guerin, Mastercard
Cheryl Guerin, EVP, NA Marketing & Communications, Mastercard Join us bi-weekly from 12:00PM – 12:45PM (EST) as Ad Club Board President Lee Nadler hosts one-on-one conversations with marketing leaders on how their business and lives are changing during this unprecedented time. Last week’s conversation was with Cheryl Guerin, EVP, NA Marketing & Communications, Mastercard.
Read MoreWhat Makes The ANDYs So Different Than Other Shows?
Bravery from the ANDYs Jury
How should brands be talking to consumers in the Age of COVID-19
The sudden onset of COVID-19 has posed a major question for marketers: Should marketing messages stay the same in a time when consumers’ lives have changed so drastically? With the majority of consumers working from home, isolating from friends and family and avoiding travel, many brands are reevaluating whether their traditional communications are still relevant…
Read MoreConversations With…Cheryl Guerin, Mastercard
Advertising is Culture: Menno Kluin, Chief Creative Officer of 360i
We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Menno Kluin, shared: What creative trends do you think you’ll see in 2020?I think we’ll see more socially inclined advertising, even when it comes to big spots, etc. Also, brands will continue to build…
Read MoreCelebrating International Women's Day with Rebecca Rinkevich: Director of Political Programs at Bully Pulpit Interactive
In honor of International Women’s Day, we asked advertising executives their thoughts on equality in the advertising industry, and here’s what Rebecca Rinkevich, Director of Political Programs at Bully Pulpit Interactive had to share: The media often highlights the negative, honing in on the lack of equality in the workplace, but what’s something that you…
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