Posts by The Advertising Club of New York
The Verticals: Politics
March 10, 2020 Home Speakers Agenda Photos and Videos Home How to Break Through the Clutter and Drive Action March 10, 2020 Location: Xandr Offices, 28 W. 23rd St. 2nd Floor NY, NY 10010 Time: 8:30-10:30am Breaking through the clutter and driving action is incredibly challenging for advertisers, especially when it comes to political messaging. Xandr’s research…
Read MoreYoung Professionals Spark the Conversation with Executives
We are thrilled to launch this new monthly column featuring our AD Club Young Professionals interviewing seasoned professionals. Furthering the Club’s footprint in the advertising, marketing and media community and providing our YP’s Access to top professionals and in return sharing with the community at large inspiration, and guidance! In the AD Club’s first Ask…
Read MoreThe Importance of Human-Centricity: Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu, Inc.
We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Yasuharu Sasaki shared: What creative trends do you think you’ll see in 2020? Human-centric. Digital is everywhere, and people have got a lot of convenient tools and interesting experiences. However, they are still in…
Read MoreVertical:Politics & Activism – Breaking Through the Clutter to Drive Action
Paul Winn, Managing Partner, Smart Media Group 1. With access to enhanced technology and voter insights, how do you think campaigns will allocate their marketing dollars in new ways versus 2016? Since 2016, the amount of addressable inventory available has steadily increased. While it has not quite caught up to the demand from advertisers, the…
Read MoreSuper Bowl Feedback: Jenny Thompson, Marketing Manager of Curb Taxi Media
We asked creative executives in the advertising industry their thoughts on Super Bowl LIV, and here’s what, Jenny Thompson, Marketing Manager of Curb Taxi Media shared with us: What was your favorite creative campaign this year? Jeep’s Groundhog Day with Bill Murray was our favorite because of its play on several different themes – the…
Read MoreHumor, Experiences and Education: Pete Favat, CCO of Deutsch
We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Pete Favat shared: What creative trends do you think you’ll see in 2020? More humor please! I see us moving away from the heaviness journey we’ve been on. We could all desperately use more…
Read MoreIcons, RockStars, & Innovators: Todd Triplett
What makes you a Rock Star? You’re gaining momentum in your field and you’re on fire! Your hard work stands above the crowd and shines bright. By being engaged and curious, you are a producer of excellence. Todd Triplett is a culturalist, creative director, writer, environmental advocate and founder, who has developed and led globally-recognized…
Read MoreSuper Bowl Feedback: Tiarra Hamlett, Marketing Manager at Rouge Media
We asked creative executives in the advertising industry their thoughts on Super Bowl LIV, and here’s what Tiarra Hamlett, Marketing Manager at Rouge Media shared with us: What was your favorite and least favorite creative campaign this year?Tough question – I plead the fifth! What did you feel were the overall themes this year?I think the…
Read MoreIcons, RockStars, & Innovators: Margarita Corporan
What makes you a Rock Star? You’re gaining momentum in your field and you’re on fire! Your hard work stands above the crowd and shines bright. By being engaged and curious, you are a producer of excellence. Margarita Corporan is one of the most respected professional portrait and documentary photographers in America. Based in New…
Read MoreIcons, Rock Stars, & Innovators: Love Malone
What makes you an Innovator? You’re not the problem, you’re the solution! You are traveling the roads not taken…being a pioneer of change…and fearlessly creating groundbreaking initiatives and solutions! Love is dedicated to disrupting the marketing, media, digital and entertainment industries through innovation and technology as CEO and founder of THE GRADIENT GROUP, INC. Love…
Read More