Posts by The Advertising Club of New York
5th Edition: Trends in Marketing Communications Law
Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group 5th Edition of Trends in Marketing Communications Law, is here. 2018 Trends in Marketing Communications Law The publication identifies and explains 20 of the top trends impacting the marketing communications industry and offers practical advice to help marketers and agencies understand these recent developments and consider the…
Read MoreANA ANNOUNCES 2018 B2B HALL OF FAME HONOREES
Three Top Executives to Be Inducted into Hall in its Third Year NEW YORK (May 29, 2018) — The ANA (Association of National Advertisers) today announced that three prominent veteran business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame at a gala awards banquet next month. The formal induction will be…
Read MoreWith GDPR Deadline Looming, Ad Tech Community Races to Find Solutions
By: Richard S. Eisert, Gary A. Kibel and Justin Lee With just days remaining before the European Union’s (EU) General Data Protection Regulation (GDPR) takes effect, ad tech companies are racing to find compliance solutions. By way of background, the primary goal of the GDPR is to give individuals in the EU more control over…
Read Moregyro & The AD Club Win ACE Awards for Corporate Identity
In August of 2017 The ADVERTISING Club unveiled its new brand identity as part of a property overhaul. gyro, the world’s first full-service, global creative B2B powerhouse and Corporate Member led the rebrand process from start to finish. The AD Club of NY is one of the only industry associations whose member base reflects all areas…
Read MoreConfident Optimism: The Feeling That Matters Most for Forging Successful Business Relationships
New report, via gyro in association with the Financial Times, reveals the feelings that drive business decisions NEW YORK ‑ While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move…
Read MoreMcCann Repeats as Network of the Year at ANDY Awards
For the second consecutive year, McCann was both named Network of the Year at the International ANDY Awards and was chosen as winner of the Best-in-Show GRANDY Award. The global network honor reflects creative work from six countries spanning McCann’s North American, Asian, European and Middle Eastern regions. McCann this year also won the Richard…
Read More"WOMEN:NOW!"- 2018 MASTER CLASS
Connecting high potential women with trailblazing leaders, facilitating hands-on learning, exploring the state of women in the industry, and teaching strategies for success! #WOMENNOW Tickets on Sale Now TO PURCHASE A CO-HORT GROUP TICKET – Contact Ericka Riggs, ericka@theadvertisingclub.org Invest in your talent. Bring 10 women for a day of A-list learning, networking, and action…
Read MoreMembers & Partners Again Hosts AD Club Interns
Each summer The AD Club curates an ‘Enhancement Program’ for our Corporate Members and Partners’ entry-level and summer interns. This summer-long program of luncheon seminars is set up as rotational hosting to provide the opportunity for the students and new-hires alike to be exposed to different office cultures. By experiencing different facets and disciplines of…
Read MoreFirst Industry Show of Awards Season, Offers #ANDYpredicted Top Ten Award-winning Ads of 2018
“It’s a Tide Ad,” KFC’s “FCK” and Downtown Record’s “Live Looper” Top List of Jury Favorites New York, NY – April 24, 2018 – The ADVERTISING Club of New York’s 2018 International ANDY Awards, the first advertising award show of the season, has announced its list of the top ten ads it predicts will sweep the…
Read MoreInsights on Retail Marketing Today from Sarah Martinez, Vice President & Industry Lead, Retail, Oath
What are the best ways for marketers to create useful and meaningful connections with shoppers? One word: mobile. Mobile usage has skyrocketed. Today’s shopper wants enhanced multi-channel experiences, whether in-store, on desktop, or on mobile. In a recent Oath study, we found that consumers spend 5+ hours a day on their phones, and that number…
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