Posts by The Advertising Club of New York
The Vertical Series: Retail
The Vertical Series: Retail April 17, 2018 Home Photos and Videos Home The Vertical Series: Retail It was a lively conversation on April 17th at the 14th installment of the Club’s popular breakfast series in partnership with Oath when marketing leaders from Nike, Wayfair shared insights for connecting with consumers and answered the burning question: How…
Read MoreOOH 17: Brand Keynote AOL/Verizon
OOH 17: Location Panel
This year’s theme at The ANDYs: humanity (and other takeaways from the jury room)
If you’re anything like us, you’ve raised many an eyebrow at award show winners. You’ve wondered “Why did that piece win?”, “Why not that other piece?”, or simply, “What were they thinking?” Well, ladies and gents, believe it or not, we finally got some answers to those burning questions. This year, the Andy Awards…
Read MoreNCAA Obtains Injunction Over "March Madness" and "Final Four" Trademarks
By: Brooke Erdos Singer, Partner Advertising, Marketing & Promotions Louis DiLorenzo, Associate Advertising, Marketing & Promotions The U.S. District Court for the Southern District of Indiana sided with the National Collegiate Athletic Association (NCAA) and awarded a permanent injunction against game developer Kizzang Inc. (Kizzang) over a mobile and online game that infringed the NCAA’s…
Read MoreWith GDPR Deadline Looming, Ad Tech Community Proposes Collaborative Industry Solution
By Richard S. Eisert, Gary A. Kibel and Justin Lee With just weeks remaining before the European Union’s General Data Protection Regulation (GDPR) becomes enforceable, the Interactive Advertising Bureau’s Technology Laboratory (IAB Tech Lab) has published an OpenRTB GDPR Advisory explaining how a collaborative information sharing process may help ad tech companies comply with the…
Read MoreHere's Your Chance To Showcase Your Side Project Art
New York, NY – TBD – Times Square Arts announced today that they have partnered with The ADVERTISING Club of New York and are seeking submissions of original moving image art from artists working in the field of advertising. The winner’s work will be exhibited on participating electronic billboards in Times Square as the…
Read MoreSports Data from Andrew Lafiosca, SVP, Teams & Brands Business Lead, Nielsen Sports
Click Here for Nielsen Sports Data
Read MoreJon Gottfried, Co-Founder & CMO, Major League Hacking
What changes in consumer viewing habits and audience engagement will have the greatest impact on viewing in traditional, linear TV? One of the biggest changes we’re seeing is the shift towards mobile consumption of media. It’s no longer an experience where people sit on their couch with their friends watching TV. People are watching bite-size…
Read MoreTHE STABLE’S CHATS: COULD AWARDS JURIES DO A BETTER JOB?
Rightly or wrongly, awards copped a beating last year. Advertising has been having a love-hate affair with awards since the first awards program dared to judge its work. Most of the major awards programs have made changes this year to win back hearts. But what about the actual judging process? Could jury rooms do it…
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