Posts by The Advertising Club of New York
TRUMP AFFIRMS CONGRESS’S REPEAL OF THE FCC’S BROADBAND PRIVACY RULES
Congress has voted to overturn the customer privacy rules adopted last year by the Federal Communications Commission (FCC) for wireless and home broadband internet service providers (ISPs) and other telecommunications carriers, thereby opening the door to more expansive and aggressive uses of customer data. BACKGROUND Last October 27, the FCC adopted rules establishing a framework…
Read MoreFallon CCO Jeff Kling comments on the recent ANDY Awards judging
Sketches of Bangkok: Impressions, Observations of an irrepressible flanuer….. Bangkok is a case study viewing room where there’s never enough coffee. Please don’t misunderstand me. I’m not saying our Thai and ANDY hosts weren’t perfectly hospitable. Of course they were. Legendarily so. I’m just saying there’s no such thing as enough coffee. Generally. And…
Read MoreWhat advertisers want from startups and data
With traditional funding sources such as venture capital and hedge funds reportedly on the wane, startups have never been more likely to be the acquisition target of brands operating in more traditional industry verticals, as they seek to transition with the times, and consumers’ lifestyles. The thoughts were shared at The Advertising Club of New…
Read MoreNew Federal Law Protects Consumer Reviews of Products and Services
By Allison Fitzpatrick and Rohini C. Gokhale Congress recently passed the Consumer Review Fairness Act of 2016 (the CRFA) to protect the ability of consumers to review a company’s products, services and conduct. The CRFA makes it illegal for companies to contractually bar consumers from reviewing the company or to penalize consumers for posting negative…
Read MoreAd Tech Isn't Dead; Long Live Ad Tech
Whatever you call it; Ad Tech, MarTech or Brand Tech, the business is calling for new solutions over transparency, and accountability. Originally posted on ExchangeWire, ADTHINK presenter Gareth Davies, Founder & CEO of Adbrain shares his predictions. Register to see Adbrain offerings live on March 28th at the first ADTHINK session of the year. Register here and see past…
Read MoreFirst Predictor of Award Show Season Shows Equal Split Between U.S. and International Finalists
March 16, 2017 – The International ANDY Awards, which are hosted by The Advertising Club of New York, today released the list of 2017 finalists. As the first major international advertising award show of the season, The ANDYs are often a predictor of award season favorites. This year’s finalists show an equal split of nominees coming from…
Read MoreNew Study: Marketers Feel Frustrated in Their Desire to Drive More Sustainability Efforts
A majority of marketers believe sustainability investment pays off but their boards are underinvesting March 9, 2017 – The vast majority (83%) of marketers feel a moral imperative to incorporate sustainability practices into business, yet only 38% of the companies they work for do not have a defined sustainability strategy, according to a new global…
Read MoreTop Talks on Pharma: Elaine Rumack, Sr. Partner, Sr. Director, Digital & Bill Heilmann, Managing Partner, Strategy + Communications Planning, MEC Global
Elaine Rumack and Bill Heilmann are established leaders within the advertising and communication field with a special focus on Pharma. They are committed to ensuring that strategies are relevant and anchored in human insight and in providing our valued clients with counsel to ensure they achieve their goals. MEC maintains a number of Pharma clients…
Read MoreTop Pharma Marketer Insights from Tricia Brown, Executive Director, U.S. Marketing, Merck & Co., Inc.
What do you wish your advertising agency partners knew about your role on the brand side? I have a sense of urgency about how quickly we need to change. I would like my internal teams and our external agency partners to assess our current thinking, processes and approaches to find ways to increase our speed,…
Read MoreTop Talks on Pharma: Jeffrey D. Erb, President, Healix
What kind of partnerships are you looking for to help you leverage the new marketing tools and technology available today – who will those partners be? In looking at the future of the healthcare industry, there are many things to consider. The industry is evolving rapidly and as a result of increased financial and regulatory…
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