Posts by The Advertising Club of New York
Michael Kelly, Director of User Experience | McGarry Bowen
Full-Journey Targeting, Owning Audiences and What Else to Expect from OOH in 2026 Steven Spielberg’s 2002 cyberpunk mystery-thriller, Minority Report, famously painted a picture of the world (and OOH advertising, specifically) in 2054 that was high on personalization and invasiveness. Fifteen years later we are in a different world: cycles of technical innovation are shorter (meaning that…
Read MoreKym Frank, President | Geopath
What do you think about the present state of out-of-home? This is an incredibly exciting time for out of home advertising! Other formats are continuing to face serious challenges. Print readership continues to decline. Television grows increasingly fragmented due to VOD/streaming services and continued cord cutting. Online advertising continues to be pummeled with ad fraud, bots,…
Read MoreChris Serino, National Sales Manager | Vector Media
What is reenergizing the creative community to maximize out-of-home? I believe one of the main factors re-energizing the creative community is the out-of-home companies’ willingness to adapt and become more flexible with our formats. I know for us with our bus inventory across the country, the ability to allow extensions, fully vibrant illumination and most…
Read MoreIan Dallimore, Director of Digital Innovation + Sales Strategy | Lamar Advertising
As out-of-home continues to evolve, combining the art and science of technology, what is it that excites you most about out-of-home? I think the potential of combining technology and relevant creative is the most exciting thing about OOH today. My team at Lamar is constantly playing the “I wonder if we could combine this to…
Read MoreWill Travis, Executive Chairman USA/Global Partner | Sid Lee
When you embrace the fact that a billboard is no longer just about exposure but about connecting on a deeper level, you can really start to get creative. However, context is everything. The consumer’s mind is in a constant state of flux, and it’s crucial that OOH is adaptable and flexible in its messaging and…
Read MoreBravery isn’t an extraordinary feat; it is doing the right thing.
Latest Redefining Bravery hits home on the importance of social justice in media. The first person to cross the Brooklyn Bridge was the woman responsible for building it. Emily Warren Roebling, the first woman engineer helped connect Manhattan to Brooklyn in 1883, just a few short years before the ADVERTISING Club of New York was…
Read More1000 Years of Less Ordinary
The Shocking Truth About Out-Of-Home
Gina Grillo, President & CEO The ADVERTISING Club/International ANDY Awards Next time you are out and about, look up, look around you. The landscape is changing; literally and figuratively. Some of you may be shocked to realize just how much out-of-home has permeated our daily lives. Let me tell you more. According to the Outdoor…
Read MoreOut-Of-Home:NOW 2016 with Fred Schonenberg
By Fred Schonenberg, Founder | VentureFuel @FredSchonenberg Imagine it is the year 2026; tell us how out-of-home is being used and what impact it is making? OOH will become the nucleus of a complex spider web of connected devices and remain one of the only mass-reach formats. Smart glasses, watches, wearables, ingestibles and autonomous cars…
Read MoreOut-Of-Home:NOW 2016 with Jeremi Gorman and Clive Punter
The Advertising Club of New York is excited about our upcoming conference OOH:NOW, Contextual Connections! It’s our biggest event of the year and we hope you will be joining us. If you haven’t already registered, click on this link. To help put you in the OOH mood, we’ve asked participants to respond to a variety of…
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