Posts by The Advertising Club of New York

Automating Mobile Video In Seven Flavors We’ve crossed the Rubicon on Mobile, and there’s no going back. Young audiences spend 51% of their media consumption time on mobile devices, and watch 40 minutes of mobile video each day. No wonder mobile video advertising is one of the fastest-growing sectors of our industry, forecasted to reach $8.6 billion globally…

Originally Posted on MediaVillage  BY TIFFANY EDWARDS Diversity is a term that gets tossed around a lot in advertising. Everyone agrees that it’s important and that it’s something we need to do more about, but the definition doesn’t seem to be the same for all of us. Here at The Advertising Club of New York…

By Carl Fremont, Chairman of the Board, AD Club of New York and Global Chief Digital Officer, MEC We have made great strides talking about diversity openly in business but too often it is misunderstood or little real action is taken. Diversity is Everybody’s Day job. Ensuring that our talent represents a diverse group of…

Campaign seeks to take a stand for inclusion in partnership with Attention, Eleven and Snaps The ADVERTISING Club of New York, in partnership with Attention, a social media agency and part of the KBS specialist network, Eleven, a San Francisco-based independent agency, and Snaps, a mobile messaging platform, today launched the Club’s i’mPART diversity campaign…

New technology platform includes digital and mobile solutions OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the US, today introduces its new advanced digital technology platform, branded OUTFRONT ON Smart Media. ON Smart Media leverages patent-pending addressable displays, cloud distribution, engaging content capabilities and a unique app-driven infrastructure that combines…

A note from Gina Grillo, CEO & President of the Advertising Club of New York:   Last week the ADVERTISING Club of New York launched a movement to raise awareness for a very important issue that has affected our industry for decades… inclusion and diversity of thought. I want to thank everyone who has participated…

Originally Posted on Huffington Post  By Gina Grillo, CEO & President, The ADVERTISING Club of New York Sometimes it’s important to do the work that no one wants to do or broach a topic that everyone is staying clear of. Sometimes we have to push ourselves out of our comfort zones to make a difference.This week, The…

Originally Posted on Fast Co. Create By Dan Solomon The vodka brand has big ideas about how you’re going to party in the decades to come. When you hear “think tank,” the first words that come to mind are more likely policy, or government, or economics, or the military, rather than, say, vodka. Afdhel Aziz, however,…

At the most recent installment of the Bravery Series, Moderator Nisha Dua, Principal of BBG Ventures, opened the session by questioning the audience on how we can better challenge young women to innovate, create and be brave. The panel she moderated included three creative giants who shared stories of their own personal, creative, and professional…