Posts by The Advertising Club of New York

Last week the Ad Club had the pleasure of hosting an exciting panel of political strategists and marketers at our most recent Breakfast Club where the topic was “The Marketing of Politics and Policy”. Moderated by Lois Romano, Editor of The Washington Post Live, the panel was a who’s who of political strategy, technology, crisis…

In honor of i’mPART, The AD Club’s diversity campaign, we asked Jon Kaiser about the importance of diversity in our industry and why they feel compelled to help raise awareness about the benefits of a more diverse advertising world. Why is diversity so crucial in our industry, especially in today’s world? Diversity is crucial for…

In advance of AD Club’s The Breakfast Club: Thought Leader Series – The Marketing of Politics & Policy event this Thursday, November 12th, we asked our panelist Mark Skidmore, Partner & Chief Strategist of Bully Pulpit Interactive about his views on the climate of marketing in politics, the do’s & don’t’s of political advertising, which social platforms will be…

Today, moms represent a $2.4 trillion market, and as more Millennials become new moms, “mommy culture” has changed in critical ways. To engage them, advertisers need to understand the current climate of motherhood. What are the biggest concerns of Gen X and Millennial moms? What drives them? How do they engage with technology? And how…

In advance of AD Club’s The Breakfast Club: Thought Leader Series – The Marketing of Politics & Policy event this Thursday, November 12th, we asked our panelists Michael Beach, Co-Founder of Targeted Victory, and Greta Wilson, Vice President, Brand Strategy & Social Media of Pitney Bowes about their views on the climate of marketing in politics,…

This month’s featured member is a natural choice after just being named President of Initiative US. Kris Magel’s contributions to the Club are numerous — he understands and embraces the value the Club provides and is quick to be an advocate to his own colleagues and network for events, opportunities to learn and network. When…