The CMO/Digital Media Disconnect

By: Ron Stitt, Strategic Advisor, Clinch I’ve often wondered about the discrepancy between high-level marketing and advertising discussions and the way digital media is actually transacted. Recently, I attended a very thought-provoking Ad Club of NY #theverticals panel discussion on “How to Market for Transformed Viewing Experiences”, featuring leaders from Anheuser-Busch, Roku, NatGeo, Verizon /…

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The VERTICALS: Entertainment & Technology

June 5, 2018 Home Photos and Videos Home The VERTICALS: Entertainment & Technology How to Market for Transformed Viewing Experiences It was a lively conversation on March 28th at the 17th installment of the Club’s popular Vertical Series: Entertainment & Technology breakfast featuring Anheuser-Busch InBev, Comscore, National Geographic,  Roku, and Verizon   Our panel of industry pros discussed how they find and measure OTT…

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