June 5, 2018
The VERTICALS: Entertainment & Technology
How to Market for Transformed Viewing Experiences
It was a lively conversation on March 28th at the 17th installment of the Club’s popular Vertical Series: Entertainment & Technology breakfast featuring Anheuser-Busch InBev, Comscore, National Geographic, Roku, and Verizon
Our panel of industry pros discussed how they find and measure OTT impact in a world of evolving viewing experiences.
We are grateful to our speakers, panelists, committee members, our partner Verizon Media for making it a successful day for the industry.
Moritz Loew, Executive Vice President, Commercial, Comscore
Panel Discussion Moderated by:
- Dennis Camlek, EVP Strategy & Consumer Marketing, National Geographic
- Andy Hunter, VP of Marketing, Roku
- Paolo Provinciali, Head of U.S. Media, Anheuser-Busch InBev
- Erin McPherson, Head of Content, Verizon
We hope to see you at our next event: The Verticals Automotive 04/17 at The New York Auto Show.
A special thanks to our sponsor below!