Posts by The Advertising Club of New York
AD Club Leaders: The 'Fem-Powerment' Movement
“Fem-powerment” campaigns, such as “Like a Girl” by Always, Dove’s “Real Beauty” and Verizon’s “Inspire Her Mind,” are bringing to the surface a heated debate about the authenticity of advertising and these ads are radically tackling sexism. Here’s what AD Club Leader, Kerstin Recker, Vice President, Marketing at NTENT had to say on the issue: 1. Why do you think…
Read MoreDon't Miss the Stars of Madison Avenue Awards Luncheon on 9/29!
Join us as the industry honors a select group of brands chosen by The Ad Club’s International ANDY Awards jury for their dedication to making an impact on marketing, commerce, culture, and social responsibility through BRAVE and CREATIVE work. 2014 Honorees include Apple, Budweiser, BMW, Cadbury, Dove, Guinness, Honda, Nike and Old Spice. Register…
Read More'Fem-powerment' Campaigns Highlight a New Reality for Women
Great article from our very own Chair of the Board Laurel Rossi featured on AdAge.com: “‘Fem-powerment’ Campaigns Highlight a New Reality for Women.” Check it out here. ‘Fem-powerment’ Campaigns Highlight a New Reality for Women Marketing to Women Will Be Held to a Higher Standard to Reflect Shift in Attitudes By Laurel Rossi. Published on September 12, 2014. Girl power is…
Read MoreThe AD Club's Guide to AWXI: Access
In excited anticipation of Advertising Week, the world’s premier gathering of marketing and communications leaders, The AD Club has sorted through the event’s extensive calendar in order to curate our very own Guide to AWXI. It can be challenging to navigate such an abundance of industry leaders, information and opportunity at the weeklong event, so we’ve broken…
Read MoreThe AD Club's Guide to AWXI: Professional Development
In excited anticipation of Advertising Week, the world’s premier gathering of marketing and communications leaders, The AD Club has sorted through the event’s extensive calendar in order to curate our very own Guide to AWXI. It can be challenging to navigate such an abundance of industry leaders, information and opportunity at the weeklong event, so we’ve broken…
Read MoreThe AD Club's Guide to AWXI: Creativity
In excited anticipation of Advertising Week, the world’s premier gathering of marketing and communications leaders, The AD Club has sorted through the event’s extensive calendar in order to curate our very own Guide to AWXI. It can be challenging to navigate such an abundance of industry leaders, information and opportunity at the weeklong event, so we’ve broken…
Read MoreThe AD Club's Guide to AWXI: Diversity
In excited anticipation of Advertising Week, the world’s premier gathering of marketing and communications leaders, The AD Club has sorted through the event’s extensive calendar in order to curate our very own Guide to AWXI. It can be challenging to navigate such an abundance of industry leaders, information and opportunity at the weeklong event, so we’ve…
Read MoreIntern Series: Professional Advice Takeaways
As summer winds down and school begins again, our dedicated group of interns reflects on their experiences in the industry for the past several weeks. We at The AD Club have no doubts that this remarkable bunch has a very bright future ahead. Here’s what they’ve learned… One piece of professional advice that I will carry with…
Read Morei'mPART: Moving the Ad Industry Forward
i‘mPART is one of the single most important initiatives at The AD Club, designed to raise awareness of the benefits of diversity in business and rally professionals around a shared movement. The acronym represents the pillars of the initiative — to Promote, Attract, Retain and Train multicultural talent. Check out these videos below to meet the…
Read MoreADTHINK Speaker Ulla Engeström on Building a New Network
Ulla Engeström, CEO of ThingLink, discusses how she has learned to categorize the four types of introductions in The Wall Street Journal article below. We are thrilled to welcome Ulla as a speaker for our upcoming event in the ADTHINK series. Stay tuned for further details so you can witness Ulla in action! Ulla Engeström: Four Ways of…
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