Posts by The Advertising Club of New York
How Ad Innovation Drives Success from Elizabeth Herbst-Brady, Head of Field Sales, Verizon Media
We recently had a chance to speak with Elizabeth Herbst-Brady, Head of Field Sales for Verizon Media, about what’s to come for advertisers with the growth of live streaming, advances with 5G and innovative new ad formats. What is Verizon Media’s approach to live streaming, for both consumers and advertisers? With brands like Yahoo Finance,…
Read MoreLeading The Way Through Mentorship | Jessalin Lam, Learning & Development Manager, 4A’s
What is the greatest advice you’ve received from a mentor? How has that advice made an impact in your professional and/or personal life? I have received a handful of impactful advice from multiple mentors, and I am grateful to have those kinds of people in my personal board of directors. The one piece of advice…
Read MoreLeading The Way Through Mentorship |Michelle Aragon, SVP, Business Solutions, MAGNA Global
Tell us how your mentor has supported and elevated your career. This is tricky for me to answer. As a first-generation college graduate, I was unaware of what a mentor or sponsor was/could do for my career development. I’ve always been an observational learner, so early in my career I pieced together “mentorship” by watching…
Read MoreLeading The Way Through Mentorship | David M. Kohl, President and CEO, TRUSTX
Tell us how your mentor has supported and elevated your career. Mentors that stand out are the ones who are brutally honest and have learned how to convey “tough love” messages on my terms. In looking back over the years, my greatest mentors were those that took care to provide coaching before career challenges became…
Read MoreLeading The Way Through Mentorship | Kris Magel, President, DAN Media Clients
By: Kris Magel, President, DAN Media Clients True mentorship is rare. In an entire career, most professionals are lucky if they encounter a single individual who takes a genuine interest in them, their professional development, their life in general. I’ve learned this over two and a half decades of working in the media industry – from…
Read MoreThe CMO/Digital Media Disconnect
By: Ron Stitt, Strategic Advisor, Clinch I’ve often wondered about the discrepancy between high-level marketing and advertising discussions and the way digital media is actually transacted. Recently, I attended a very thought-provoking Ad Club of NY #theverticals panel discussion on “How to Market for Transformed Viewing Experiences”, featuring leaders from Anheuser-Busch, Roku, NatGeo, Verizon /…
Read MoreThe Professional Journey of Devika Bulchandani, President | McCann New York
If you had to choose one specific creative piece (can be a song, photo, artwork, movie, play, etc.) that best reflects your professional journey, what would that be and why? The movie Crazy People, because I surround myself with crazy people. What was the turning point, or most important moment, in your career? How has…
Read MoreThe VERTICALS: Entertainment & Technology
June 5, 2018 Home Photos and Videos Home The VERTICALS: Entertainment & Technology How to Market for Transformed Viewing Experiences It was a lively conversation on March 28th at the 17th installment of the Club’s popular Vertical Series: Entertainment & Technology breakfast featuring Anheuser-Busch InBev, Comscore, National Geographic, Roku, and Verizon Our panel of industry pros discussed how they find and measure OTT…
Read MoreThe Creative Inspiration of Jackie Kelman Bisbee, Co-Founder, Executive Producer | Park Pictures
Jackie Kelman Bisbee, Co-Founder, Executive Producer, Park Pictures 1. If you had to choose one specific creative piece (can be a song, photo, artwork, movie, play, etc.) that best reflects your professional journey, what would that be and why? One song lyric that really reflects my journey as a creative is, “Is a dream a…
Read MoreThe Professional Journey of Sandra Sims-Williams, Chief Diversity Officer | Publicis Groupe
If you had to choose one specific creative piece (can be a song, photo, artwork, movie, play, etc.) that best reflects your professional journey, what would that be and why? Maya Angelou’s poem, “Still I Rise” is representative of both my personal and professional journey. In her poem, Maya Angelou relates to the fierceness…
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