Posts by The Advertising Club of New York
See What You Missed at The Great Debate: Take 6
At The Great Debate: Take 6, the conversation about content took center stage as one of the most discussed and debated topics in our industry today. So what did we learn? When it comes to content and brands, instant gratification isn’t enough for today’s consumers. People WWTWWTWI (want what they want when they want it) and…
Read MoreDon’t Miss What’s Happening at AWE
Advertising Week Europe has officially kicked off in the lively city of London. Today The AD Club will present a special event: Defining Bravery. In honor of The International ANDY Awards 50th anniversary celebrating bravery in advertising, this unique event will feature inspirational talks about stories of bravery from an amazing lineup of industry icons, including:…
Read MoreIP, Disclosures and Consumer Expectations: Top Native Advertising Issues
This is Part IV of a blog series from Davis & Gilbert’s recent report, “Advertising Law: 2013 Lessons Learned & 2014 Practical Advice,” on the significant changes in the law relating to advertising, marketing and promotions in 2013, and suggestions for advertisers and agencies to think about and address in 2014. By Vejay G. Lalla…
Read MoreThe Great Debate: Interview with David Pemsel, Deputy Chief Executive, Guardian News & Media
The convergence of content and technology – where do brands fit in? We asked Guardian News & Media Deputy Chief Executive David Pemsel, who spoke at The Great Debate on March 26th, to share his thoughts on the big issues in media and content that are impacting the advertising business. AD Club: What is the biggest trend…
Read MoreThe Great Debate: An Interview With Shelley Zalis, CEO, Ipsos Open Thinking Exchange
Shelley Zalis, CEO, Ipsos Open Thinking Exchange, shared her insight with us on some of the biggest trends impacting the advertising business today. Shelley will participate in a lively discussion at The Great Debate, tonight at 6-8 p.m. at The Dream Hotel Downtown. Don’t miss it! AD Club: What is the biggest trend changing digital advertising today, and…
Read MoreGyro: The Whole Culture of a Business Should Be Built on Its 'Why'
“The desire to connect with fresh business stories is much more powerful than any notion of brand loyalty…how can brands tap into the power of human relevance?” Check out this incredibly insightful article by Christoph Becker, global chief executive officer and chief creative officer of gyro, an AD Club member. Adweek: The Whole Culture of a…
Read MoreTechnology, Driving Changes in Audience Habits, Requires Adaptation by Advertisers and Agencies
This is Part III of a blog series on Davis & Gilbert’s recent report, “Advertising Law: 2013 Lessons Learned & 2014 Practical Advice,” which explores the significant changes in the law relating to advertising, marketing and promotions in 2013, and suggestions for advertisers and agencies to think about and address in 2014. By James L. Johnston,…
Read MoreADTHINK: What's Trending in Tech & Advertising?
The AD Club and REDBOOKS kicked-off the annual ADTHINK series, the must-attend industry event connecting advertising, technology and the intersection thereof. Check out the highlight video here!
Read MoreADTHINK IV – What’s Trending in Tech & Advertising #adthink
It was standing-room only at yesterday’s ADTHINK IV – What’s Trending in Tech & Advertising! From data and real time display targeting to viral marketing and location-based ad tech, the discussion spanned all of today’s hottest topics in tech and advertising. Nihal Mehta, Founder/Chairman of LocalResponse and General Partner of Eniac Ventures (@nihalmehta), led the…
Read MoreThe Importance of Establishing Internal and External Procedures for Data Collection, Analytics and Security for Start-Ups
By Richard Eisert & Paavana Kumar, Davis & Gilbert LLP Davis & Gilbert is a proud sponsor of Ad Think “Emerging Tech in Advertising” presented by The Advertising Club of New York and Advertising Redbooks to be held in New York City on March 18, 2014. Technology start-ups have a host of issues on their plate at…
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