Posts by The Advertising Club of New York
New Study: Marketers Feel Frustrated in Their Desire to Drive More Sustainability Efforts
A majority of marketers believe sustainability investment pays off but their boards are underinvesting March 9, 2017 – The vast majority (83%) of marketers feel a moral imperative to incorporate sustainability practices into business, yet only 38% of the companies they work for do not have a defined sustainability strategy, according to a new global…
Read MoreTop Talks on Pharma: Elaine Rumack, Sr. Partner, Sr. Director, Digital & Bill Heilmann, Managing Partner, Strategy + Communications Planning, MEC Global
Elaine Rumack and Bill Heilmann are established leaders within the advertising and communication field with a special focus on Pharma. They are committed to ensuring that strategies are relevant and anchored in human insight and in providing our valued clients with counsel to ensure they achieve their goals. MEC maintains a number of Pharma clients…
Read MoreTop Pharma Marketer Insights from Tricia Brown, Executive Director, U.S. Marketing, Merck & Co., Inc.
What do you wish your advertising agency partners knew about your role on the brand side? I have a sense of urgency about how quickly we need to change. I would like my internal teams and our external agency partners to assess our current thinking, processes and approaches to find ways to increase our speed,…
Read MoreTop Talks on Pharma: Jeffrey D. Erb, President, Healix
What kind of partnerships are you looking for to help you leverage the new marketing tools and technology available today – who will those partners be? In looking at the future of the healthcare industry, there are many things to consider. The industry is evolving rapidly and as a result of increased financial and regulatory…
Read MoreBlack History Month Celebration: Road Trip
In honor of Black History Month The AD Club of NY celebrated its commitment to unity, diversity and inclusion with its first ever road trip to the Smithsonian National Museum of African American History & Culture located in Washington DC. Newly opened in September 2016 the museum has seen unprecedented attendance, and has become the hottest ticket in town. Our members enjoyed exclusive…
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