Posts by The Advertising Club of New York

The show Mad Men came to a close last night, and we’re getting a final look at the state of advertising during the creative revolution of the 1960s and 1970s. So this month, in honor of Mad Men’s television finale, The AD Club asked several of our Leaders and members: What’s different and what’s the…

A federal district court in Connecticut has ruled that an affiliate marketing network was responsible for false claims made by the affiliate marketers in its network when these affiliates were promoting a company that sold weight loss and colon-cleanse products through deceptive means. LeanSpa Case The case began when the Federal Trade Commission (FTC) filed…

This year’s Digital Content NewFronts featured nearly two weeks of content from 34 companies (up from 2014’s 22) including both major players (e.g. AOL, Yahoo!) and new participants (e.g. Elite Daily, Bloomberg Media), and MEC‘s team was on the ground capturing all the news and announcements. As part of our MEC@ series, MEC hosted The New Creators:…

Last week, Redefining Bravery emerged in NYC during Creative Week where each of our speakers defined bravery in their very own ways. Our moderator Gerry Graf of Barton Graf 9000 opened our event by defining bravery in his own terms. “When you do brave work, it’s because that means you have value. Brave work means it’s…

By: Michael Kassan, Chairman & CEO, MediaLink “Man maintains his balance, poise and sense of security only as he is moving forward.” — Maxwell Maltz I’ve always loved Maltz’s quote, which served as the foundation for the self-help movement that would follow in its wake. Yet it has always begged the question — what happens when the…

As we gear towards next year’s International ANDY Awards, we want to take a look back at what this year has taught us, particularly from our inspiring 2015 ANDY Awards winners, and our Redefining Bravery events both in London and in New York City. We asked our industry’s fearless leaders: “Why do certain creative leaders…

Yesterday was the first session in a series of three of our Breakfast Club: Thought Leader Series, filled with informative and inspiring conversation on the most effective brand storytelling initiatives. We learned that the a brand’s product is only as good as their story, and more importantly, how that story is being told to their consumers. Caleb…