Yesterday was the first session in a series of three of our Breakfast Club: Thought Leader Series, filled with informative and inspiring conversation on the most effective brand storytelling initiatives. We learned that the a brand’s product is only as good as their story, and more importantly, how that story is being told to their consumers. Caleb Hunt, managing director of global branding for Citigroup, even mentioned Kim and Kanye as an important brand story everyone should recognize as an example…and so much more!
We want to thank our wonderful moderator Kelly Andresen, Director, Ad Innovations & Product Strategy of The Washington Post, along with our amazing panelists: Caleb Hunt, Managing Director, Global Branding, Citigroup; Lisa LaCour, VP Global Marketing, Outbrain, Joe Maceda, Managing Director, Invention Studio, Mindshare; and Michael Paradiso, VP, Advertising and Creative Services Director, CA Technologies.
Don’t worry – if you couldn’t make yesterday’s event, The Drum has you covered with all of the key takeaways on brand storytelling from these speakers here!