Posts by members
Hispanic Heritage Month | Icon: Gilbert Dávila
Gilbert Davila is one of the most sought-after experts on growth segment marketing in the United States today. He has spent the last 25 years working as a senior corporate marketing executive and multicultural market expert at: Procter & Gamble; Coca Cola USA; Sears, Roebuck and Company; and The Walt Disney Company. In addition…
Read MoreLet’s Just F%^king Do It.
It took me a while to decide whether to put these thoughts to paper—or screen, I suppose. I asked friends, colleagues, clients, and suppliers across the industry for their advice, and the resounding response was: “Do it.” We’ll see if they still agree should a backlash kick in. While this may have started from…
Read MoreHispanic Heritage Month | Rockstar: Elainne Diaz
Arriving in the U.S. from the Dominican Republic at 15, Elainne Diaz began a journey of personal and professional transformation. She immediately focused on her education, learning English and finding a part-time job to support financially and immerse herself in new cultures. Elainne completed her Bachelor’s degree in International Business and Finance at Baruch College’s…
Read MoreHispanic Heritage Month | Innovator: Mike Roca
As Executive Director of Omnicom Media Group’s Cross-Cultural Center of Excellence, Michael Roca helps Fortune 500 brands unlock growth through culturally relevant media strategies that deliver measurable results. He has partnered with industry leaders including Diageo, Google, and P&G to authentically engage diverse consumer segments—driving brand equity, loyalty, and ROI. By broadening media partnerships to…
Read MoreThose Who Whisper: The Soul of a Brand is What’s Said Behind Your Back
This week I want to talk about brand intimacy. Not the dashboard metric. Not the next-gen Martech stack promising deeper customer profiles. But the soul-level kind. The kind that outlives the campaign. The kind whispered in rooms you’ll never enter. It’s a strange word, intimacy, in a boardroom. But in the wild? It’s everything. It’s how…
Read MoreIt’s Time to Go Beyond “What If?” with Creative AI
This is an unprecedented and truly exciting moment for media and creative. We’re hurtling towards a future where AI and data are foundational forces, accelerating at a velocity unlike anything I’ve experienced. I still remember the clunky joy of my first Gateway PC, the mystery of that first AOL disk, and the sheer magic…
Read MoreABCS Insights Named Preferred Measurement Partner of Screenverse to Advance OOH Attribution and Campaign Performance
The strategic partnership will bring advanced measurement and attribution capabilities to digital out-of-home (DOOH) advertising campaigns. NEW YORK, NY- ABCS Insights, a leading ad effectiveness analytics company, today announced its selection as the primary measurement partner for Screenverse, the largest network of digital out-of-home (DOOH) inventory. ABCS will enhance the attribution and performance measurement of…
Read MoreMake Work Magnetic: Turning the office from obligation to aspiration
Travel Log – Ten Countries Later Six weeks. Ten countries. Fourteen cities. One relentless eight‑year‑old co‑pilot daughter. We moved at human pace: morning Zooms from train compartments, client calls from castle ramparts, journal finished over gelato. As Anthony Bourdain reminds us, “Travel is not a reward for working—it’s an education for living.” Each border we crossed proved him…
Read MoreHow to Reach Aging Consumers with Influencer Strategies That Go Beyond Social
Consumers of all types love engaging with social media. But certain cohorts, especially aging ones, crave more than the latest TikTok-fueled phase. They want to spend their time with content that offers something enduring – something that aligns with their values, purpose, and makes them feel part of a real community. For many, social…
Read MoreThe Quietest Touch: Why “brand as experience” is the only metric that still matters
A hush beneath the hype Somewhere this week, a beach-side DJ will push volume into the blue horizon and a thousand lanyards will bob in time. Yet, if you stand a few steps back—feet in sand, phone face-down—you’ll notice the most disruptive frequency in the air is silence. Silence is where presence begins. Presence is…
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