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Originally published on MediaVillage The Myers Report, which is entering its 40th year as the leader in researching, analyzing and reporting on media company performance and advertising industry trends, recently issued its annual Perceptions Report based on detailed feedback from more than 3,400 media agency respondents. The Myers Report 2023 Survey of Media Agency Decision-Makers and Influencers. was…

Click Here Winmo has integrated select branded content insights from Contalto into its advertising database, unearthing opportunity in a fast-growing but often unmeasured segment of digital media: sponsored content. Contalto tags, analyzes, and categorizes sponsored content that brands publish on 200+ publisher sites and social media platforms. Select insights from Contalto now appear on thousands of…

From Shawn Spooner, CTO, Billups   “All models are wrong, but some are useful,” British statistician George Box famously said back in the 1970s. In today’s world, where AI tools are automating tasks at a rapid pace, it is even more important to remember that while these technologies are helpful, they have their limitations. Despite…

GPTs are Here. And They Work Better in Layers. By Tony Jones and Dom Heinrich, Instructors and CoFounders at Creative-AI.Academy   We know ChatGPT as the main interface with AI that has taken the world by storm. But OpenAI has just rolled out its latest creation, GPTs. This new feature gives you more control of…

1. Reflecting on 2023 Trends: In 2023, Momentum Worldwide continued embracing digital innovation via human-centric approaches. While we recognize the importance of human interaction in retail, we also acknowledge the growing consumer preference for convenience and efficiency. Contrary to the notion of reducing self-checkout kiosks, we’ve observed a steady demand for them. Over 40% of…

    The podcast advertising ecosystem will grow in new ways in 2024. According to the IAB, podcasting is one of the fastest growing digital channels, up 26% year over year. But the industry is still nascent. There’s a lot of opportunity next year to close the gap here, for both advertisers and for creators…

Transit systems don’t just move people; they ensure the vitality of our cities. In fact, the growth of New York City — its business districts, neighborhoods, retail footprint — and the subway system are intrinsically linked. The same can be said for bus routes and the rail network; transit is ‘demand responsive’ and built to…

CTV Advantage Today and Tomorrow Connected TV (CTV) has not merely emerged; it has become the primary force reshaping how audiences interact with digital video content. As eMarketer’s 2023 forecasts reveal, over half of daily digital video consumption in the US now occurs on CTV, underscoring its role as the epicenter of the digital video…