Posts by members
How Programmatic DOOH can help marketers reach consumers at key moments to capitalize on real-time events
Few sporting events excite an audience, quite like the Super Bowl. Consistently ranked amongst the most-watched games worldwide, 2021’s Super Bowl LV drew an audience of over 91 million viewers.
Read MoreKey to Great Super Bowl Ads: The Client
What goes into putting together a “most talked about” super bowl ad?
A great strategy.
A great idea.
A great client that trusts their gut.
A great client that trusts their gut.
A great client that trusts their gut.
Owning Big Cultural Moments
Big cultural moments like The Oscars or Grammys that would gather people around the living room have changed profoundly. The “Big Game”, the most iconic of them all, has historically been seen as parties around the TV.
Read MoreSuper Bowl LVI: The Biggest Ad Event of the Year
The Super Bowl presents two forms of entertainment: the annual championship game of the NFL and the most notable commercials. Hundreds of millions of viewers are likely to discuss the ads just as much as the highly-anticipated sporting event. Not to mention, almost 80% of Super Bowl LV viewers watched the game solely for the ads.
Read MoreBrand Strategy Going Into Super Bowl LVI
A common misstep for brands is when they fail to find out what people are already talking about on places like social. If you aren’t driving content with timely and topical insights – you’re missing an opportunity to create the types of ideas that pull on the levers that stimulate people to connect.
Read MoreThe Top 10 Advertising and Marketing Legal Issues to Watch for in 2022
2022 has the potential to be a major year for the advertising and marketing industry — new laws and guidance are going into effect, the Federal Trade Commission (FTC) is reviewing various guides, and new enforcement priorities have emerged.
Read MoreHow digital out-of-home can meet the data privacy moment
Apple’s iOS 14.5 privacy changes, which force apps to get explicit consent to track user behavior, tore through the ad tech ecosystem like a tornado. The privacy policy Apple calls App Tracking Transparency (ATT), coupled with the expansion of data privacy laws and Google’s upcoming elimination of third-party cookies (though not until 2023) has forced advertisers used to one-to-one targeting to reassess their data practices. It’s even caused many to wonder whether adtech – and the many businesses dependent on one-to-one targeting using cookies or mobile advertising IDs for user acquisition and engagement – will crumble in an era focused on consumer consent.
Read MoreNFTs, Hybrid Commerce, and More for Advertising in an Unpredictable and Complicated Reality
NFTs are new tools in the marketing technology stack for brands to use to reaffirm loyalty and amplify cultural impact. Brands ceding control to consumers has been one of the fundamental tenets of digital marketing. NFTs promise to accelerate and amplify consumer control with the ability for consumers to take authentic and documented ownership of the brands they love.
Read MoreAD Club’s Annual Holiday Party 2022
Row concave Shape Decorative svg added to bottom Cocktails, Food, Music & Networking December 13, 2022 5:30-8:30PM – Sony Hall, NYC Registration is Closed Please Contact Michael@theadvertsingclub.org Member Pricing Expand TICKETS Groups of 10: $900 Individuals: $100 Young Pro (Under 30): $50 Non-Member Pricing Expand TICKETS Groups of 10: $2,500 (this rate includes one-year, Bronze…
Read MoreWomen:NOW Driving the Future: General Registration
#WomenNow: Driving the Future (General Registration) InstagramThis field is for validation purposes and should be left unchanged.First Name(Required)Last Name(Required)Your Email(Required) Your Job Title(Required)Your Company Name(Required)Ticket Options(Required) Individual Table of 10 Quantity123456789Table Details Yes, I will provide the Names, Titles and Emails for the Individuals attending at my table No, please reach out to someone else…
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