Approaching Retail & Consumer Demand this Holiday Season – What Remains and What Goes

The ecosystem for brands will continue to fragment and the metaverse will only open it up further. Simple, strong brand propositions will help brands during this noisy period. Product differentiation is waning for most categories and the volume of messages coming from brands is increasing, so it will be more important than ever for a brand to explain their POV, their reason for being, and their unique benefits in easily digested, and memorable ways.

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Three Key Strategies To Approach Retail & Consumer Demand this Holiday Season

With the 2021 holiday season around the corner, shopping is already in full swing. Whether shoppers are just beginning to research or already purchasing gifts, it comes as no surprise that many have decided to do more shopping online this year. In fact, more than 70% reported that their shopping journey involved online touchpoints and 61% that are planning to shop for the holidays say they plan to do more online this season.

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Looking towards 2021: 4 ways to take a customer-centric approach to advertising

By Ryan Mayward, Global Head of Agency and Adtech Sales, Amazon Advertising In the advertising industry, we’re used to change. Every year, customer behaviors shift, new technologies become widely adopted, unforeseen events occur, and we adapt. Even so, the changes that occurred this year were particularly significant. They touched all areas of our lives. It’s…

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Neurodiversity Initiative: Creative Spirit

Q&A with Former AD Club Board President, Chief Partnerships Officer, Organic; and Co-founder of Creative Spirit What is Creative Spirit? Creative Spirit is the first global organization to match neurodiverse candidates – who are currently unemployed at an astounding 85% – with fair wage integrated positions at the best companies in the world. Creative Spirit…

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Fulfilling Its Pledge With 50% of the Board Appointments Comprised of Diverse Individuals, The AD Club Announces New Directors

The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing and ad-tech industries, announced today the addition of six new board members to the 2020-2021 term at its 124th Annual Meeting of Members. “As our industry has endured unprecedented obstacles in the first half of 2020, the AD Club is…

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Re-openings and advertising reactivation strategy with Scott Falzone, Managing Director, Telecom, Google

As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? The world has dramatically changed over the last few months, ushering in monumental business model changes and new consumer behaviors to adapt to a dynamic environment. The one…

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Join us at The #VirtualClubhouse

THE AD CLUB TEAM HOPES THAT YOU AND YOUR LOVED ONES ARE HEALTHY AND SAFE DURING THIS UNPRECEDENTED TIME. To help keep the advertising community connected, we are transforming into a VIRTUAL CLUBHOUSE by providing: THE DAILY DIGEST: an emailed news round-up tailored to the adverting community. THE VIRTUAL CLUBHOUSE CONTENT COLLECTION: featuring “INSIDE THE CLUBHOUSE” NEW PROGRAMMING &…

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