Creativity
Top 10 Creative Tips for Stunning Digital Out-Of-Home Ads
With competition for consumer attention at an all-time high, digital out-of-home (DOOH) media provides advertisers with a unique and effective way to engage with their audience in the real world as they move throughout their day. However, without proper attention paid to the creative aspect of this powerful ad medium, advertisers will struggle to fully catch peoples’…
Read MoreThe AD Club of NY and The International ANDY Awards Announce Honorees for their Annual Event Recognizing Fearless Brand-Agency Collaborations
As Advertising Week New York approaches, today, The AD Club of New York and The International ANDY Awards announced the esteemed honorees for their highly anticipated annual event Brave Brands, celebrating the boldest and most innovative brand-agency collaborations of the year. The event, scheduled to take place on October 16th, in New York City…
Read MoreRay-Ban – Colossal
From Colossal Media We don’t want to sound conceited, but with conspicuous placement at cultural centers across the country, we’re used to being the center of attention. This year with Ray-Ban, we were the life of the party as well. Against one of our iconic Brooklyn units, Ray-Ban splashed eye-popping creative with our special Mad…
Read MoreFRESH COAT — THE STORY BEHIND OUR SHOP REPAINT
Published on June 23, 2023 by Jewel Addy in Daily Grind,Love,Technique and Tradition With nearly 20 years on the wall, we’ve painted thousands of public art murals for media, commercial, and community-oriented clients. Occasionally, we’ll also wield our brushes to beautify our workspace. Seven years of one shop design in Brooklyn and Los Angeles is a good run, but…
Read MoreCreativity at the Forefront of Data-Driven Campaigns: 3 Takeaways from IAB Canada’s Panel
As the world of digital out-of-home (DOOH) advertising continues to grow, the rise of ad tech in the space has driven tremendous advancements in the capabilities available to advertisers. From programmatic buying and selling to in-depth measurement and data-driven dynamic creatives, we’re still only scratching the surface of DOOH’s true potential. With that in…
Read MoreThe SXM Media Culture Trends Report
Beyonce’s Renaissance. Bad Bunny’s epic tour. Kate Bush becoming a Gen Z icon. All of the world’s events are translated, contextualized, and celebrated through audio. It’s the proving ground for what’s hot and what’s to come. Explore by clicking below.
Read MoreBravery in Advertising – What Does It Look Like in 2020 from Bevan Mahaney, CD, GREY West
From Member Bevan Mahaney, Creative Director, Grey West How do you define bravery in advertising? Bravery comes long before the work is made. It starts by speaking up and having difficult conversations in the rooms where ideas are shared and discussed. Bravery is pushing for inclusivity and representation and not settling for less because it’s…
Read MoreEverything to Know About Nike’s “You Can’t Stop Us” Film
“You Can’t Stop Us,” the third film in Nike’s campaign of the same name, debuts to coincide with the NBA’s return. Narrated by Megan Rapinoe, the spot celebrates sport as a source of inspiration. Its action shares a dynamic split screen series detailing 36 pairings of athletes and relating the kinetic movement of one sport to…
Read MoreAward Show Round-Up: #ANDYPredicted
As the first award show of the season, The ANDY Awards is proud to provide the industry with predictions for this year’s top award winners throughout 2020 through to Cannes Lions 2021. The Offline Playlist, New Orleans Tourism Marketing Corporation (NOTMC), 360i Next 100, National Football League, 72andSunny Los Angeles Swipe Night, Tinder, 72andSunny Los Angeles…
Read MoreThe International ANDY Awards Appoints Colleen DeCourcy as Chair for 2020
Colleen DeCourcy, co-President and chief creative officer for Wieden+Kennedy will serve as the 2020 Jury Chair of The International ANDY Awards. The announcement was made by The ADVERTISING Club of New York, the producing organization for the Awards. Under DeCourcy’s leadership, Wieden+Kennedy has created some of the world’s most provocative creative campaigns of the last…
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