Executive Q&A

Advertising Trends & Predictions Going into 2023 Q&A with Danny Parks, V.P. of Technology, Trigger XR This year was full of ups and downs for the industry, and 2023 promises to be no different. With the somewhat tepid response to the launch of the Meta Quest Pro, the publication of DAU numbers for Sandbox and…

How Brands are Advertising for the 2022 Holiday Season Q&A with Carly Johnson, VP, Group Director of Strategy, NA, Momentum Worldwide With inflation and consumers having to be more mindful of spend, how is your agency or brand planning to execute holiday ads? Like most consumers this year, we’re working hard to do more with…

Q&A: Tony Wells, SVP, Marketing at Verizon, and graduate of the US Naval Academy Tony Wells, SVP, Marketing at Verizon, is a graduate of the US Naval Academy. Following graduation, he was commissioned as a Marine Infantry Officer and served in roles from Rifle Platoon Commander to Company Commander. He later was designated a Public…

“A Tale of Two Holiday Seasons” From Emily Brown, VP Strategy Director, McCann NY Between July and October of this year, average daily searches for inflation surged by more than 1,000 percent compared to last year (Source).   With recessionary concerns looming for consumers and marketers alike, many are wondering if the upcoming holiday season will…

In the Game: 3 Reasons Why Brands Should Leverage Live Sports From Christa Carone, president of Infillion Media. This post originally appeared in AdWeek Whether it’s MetLife Stadium in metro New York or Lumen Field in Seattle, America’s sports arenas have been filling up the past several months. And with that, there’s the chance for…

A Guide to Ad Strategy during Election Season Synopsis: How brands can remain authentic and stop the spread of misinformation in the wake of election season.   The countdown to midterm elections has begun, with political candidates making their final arguments before November 8th. The election result will shape the rest of Biden’s term as voters…

XR Holiday Trends in the Metaverse From Kristin Gluson, VP of Marketing, Trigger XR This holiday season, marketing to consumers is evolving as the metaverse takes ecommerce shopping to a deeper level of engagement and unlocks unique ways for brands and consumers to connect. Bloomberg Intelligence forecasts the metaverse market will reach nearly $800 billion…

DOOH: How retailers can target their audiences during the 2022 holiday season Original article appeared in The Drum Retail marketers and advertisers alike are bracing for a holiday season like no other. From consumers cutting back spending and becoming more intentional with their purchases amid economic uncertainty, to navigating looming supply-chain issues, the continued e-commerce…

Hivestack expands business in Brazil by signing new Supply Side Partner (SSP), RZK Digital Partnership to offer additional programmatic planning and buying scale to advertisers within Brazil and globally   SÃO PAULO, BRAZIL, MONTREAL, CANADA (November 2, 2022) – Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced…

Capitol Outdoor is entering the drone business and partnering with the premiere drone company, PIXIS. Capitol Outdoor is marketing drone light show advertising exclusively to the out-of-home industry. With events like NASCAR and the 2022 Super Bowl on our resume, you are guaranteed a quality light show! Display at the 2022 NBA Draft in NYC:…