Executive Q&A

When we talk about sustainable development in the context of business, we mean the company strives to achieve a balance in all aspects of its functioning: social, ecological and financial. In other words, businesses are becoming more human and empathetic in response to problems, such as the global economic crisis, turbulent geopolitical situations and global climate changes.

I’m so proud to be part of an industry whose very existence is about creating change – changing minds, changing behaviors.  That means we have a great opportunity to create broader cultural change by being more representative and inclusive in the stories we tell. 

Although the U. S. Professional and Amateur Sports Protection Act of 1992 (PASPA) previously prohibited most states from legalizing sports betting, the Supreme Court found in 2018 that PASPA was unconstitutional, clearing the way for states to legalize sports betting. Now, sports betting is legal in a plurality of states, though the regulatory scheme looks dramatically different from state to state.

Working at BEN for over 15 years, I’ve seen the evolution of our business as well as brands’ businesses and their missions. Through the years, there’s been an increased focus on sustainability across the board.

As the global climate crisis continues, consumers are looking for brands that are more than just a well-intentional mission statement. They are looking for action. Just as offices and products can incorporate greener methods, so can advertising. In honor of Earth Day, we’ve laid out how out-of-home can be a sustainable way to advertise your brand.

Drop Shots is a remote workplace solution that allows clients to take part in and collaborate on photo shoots virtually and in real-time via a low-latency view through the lens of the photographer’s camera.

AnyClip announced today that its AI-powered video management platform for Business has been named both an Overall Winner (Capitalize) and Category Winner (Asset Management, Automation and Playout) for the 2022 NAB Show Product of the Year Awards.

The alliance will enable Xandr Invest advertisers to programmatically purchase digital out of home (DOOH) inventory on a global scale via the Hivestack Supply Side Platform (SSP)

I got a real laugh out of the “Welcome to the Icelandverse” campaign. It’s weird, irreverent, and takes the absolute piss out of contemporary tech.

2022 is the year that the automotive industry has gone big on raising the profile of electric vehicles. Every major brand has released a noteworthy campaign, connecting with consumers through humor and well-known characters and celebrities.