On the Green Screen: How DOOH Can Help with Climate Change
From Hannah Lyder, Digital Marketing Manager, Vistar Media
As the global climate crisis continues, consumers are looking for brands that are more than just a well-intentional mission statement. They are looking for action. Just as offices and products can incorporate greener methods, so can advertising. In honor of Earth Day, we’ve laid out how out-of-home can be a sustainable way to advertise your brand.
Driving into a Greener Future
According to the United Nations, one-quarter of all energy-related carbon dioxide emissions come from the world’s transport sector. Thankfully, with the rise of electric vehicles, we have a way to reduce fossil fuel dependencies. Each person who drives a 0-carbon emissions car for one year reduces 2.6 tons of carbon dioxide in the air. That’s the weight of a midsize SUV!
Within Vistar Media’s inventory of screens, we have two partners at the forefront of making electric driving accessible, adding charging stations across the roads.
Jolt uses innovative technology to create a functional, sustainable charging network that is powered by 100% local green energy in Australia, Canada, United Kingdom and the United States. By combining green-certified wind and solar engery to power their chargers, they are paving the way to a zero emissions future.
Volta has built the most utilized electric-vehicle charging network in the United States. Since being founded in 2010, the company has offset over 44 million pounds of carbon dioxide. That’s about 8,500 of those midsize SUVs.
Traditional Outdoor Screens Can Be Green Too
A highway billboard or Times Square advertisement doesn’t sound sustainable by nature, but making greener choices is possible anywhere.
Lamar Advertising is one of the largest outdoor advertising companies in the world, giving them the opportunity to make a big impact on environmental efforts. Lamar is committed to making their advertising inventory as sustainable as possible. In 2019, they installed LED lights on billboards across the USA, reducing their energy consumption by 73%. Many of their billboards in sunnier areas like Florida and Louisiana are also powered by solar panels.
OUTFRONT owns high-impact screens across North America, and they are continuously improving their environmental performance for a smaller carbon footprint. The media owner is on a mission to convert all outdoor light fixtures to LED lighting, saving 70% of the energy that’s needed for incandescent light bulbs. Their mission doesn’t just include their advertising screens; they are also converting major office locations to the same LEDs.
Make Your Mark with Great Advertising, Not a Carbon Footprint
Reducing our carbon footprint will be critical in the coming years. How can you and your company join in the movement? As you drive sales and consumer engagement through your advertising, it is also possible to drive action. Partnering with eco-friendly media owners for digital out-of-home (DOOH) is an easy way to help.