Member Insights
Lee Nadler shares advice on making a transition at this transformative time
From Lee Nadler, Chairman of The Board, The ADVERTISING Club & CMO, Tomo The pandemic has shown us the importance of being comfortable with the uncomfortable. To move forward with uncertainly. To adapt in new roles and ways of working. As we all go through different chapters in our careers, I hope it’s as reassuring…
Read MoreLooking towards 2021: 4 ways to take a customer-centric approach to advertising
By Ryan Mayward, Global Head of Agency and Adtech Sales, Amazon Advertising In the advertising industry, we’re used to change. Every year, customer behaviors shift, new technologies become widely adopted, unforeseen events occur, and we adapt. Even so, the changes that occurred this year were particularly significant. They touched all areas of our lives. It’s…
Read MoreLeading In Uncertain Times
Lessons from CMOs prepared for the Future The role of the chief marketing officer is more difficult than ever. ‘Business as usual’ is no longer an option and the future is clouded by uncertainty. Although no one could have predicted the pandemic, some marketing leaders report feeling better prepared for the road to recovery than…
Read MoreAdClub: How to Navigate the Future of Travel
From Member Evan Rutchik, CRO, Ogury During the recent Advertising Club of New York webinar, Navigating the Future of Travel, I shared various travel trends and predictions which were identified based on Ogury’s unique, reliable mobile user and behavior data. Following the presentation, I was lucky enough to speak with Molly Battin, VP of Marketing…
Read More2020: The Year of Disruption
From Member Troy Troutner, Regional Vice President, West Coast, Kargo Remember when the word “disruption” was primarily about tech innovations? Then a global pandemic came along, followed by a long-overdue mass movement for racial justice. Now, disruption is a constant state and it’s not just for tech. All brands have been truly challenged and pushed in…
Read MoreDisruption Across The Brand and Equity Landscape
From Member Brian Rappaport, CEO, Quan During a time where disruption is necessary, what brands do you think have successfully taken up the charge of disrupting the status quo? I personally love what Babe Wines has done during the past few months between partnering with Bumble and offering free moving services to those who have…
Read MoreWho are leaders that are inspiring you to be brave during this time?
From Member Deborah Stambaugh, Head of Strategic Marketing, Samsung Ads Leaders are those who lead within their organization by inspiring others, offering support and embracing challenges especially during times of uncertainty. For me, our very own Cathy Oh, Global Head of Marketing & Analytics, at Samsung Ads, is among the many women who embody that…
Read MoreDefining Bravery in Advertising with Marc Charles, VP, Momentum
From Member Marc Charles is VP, Group Director at Momentum Worldwide. During his 12+ years at Momentum, Marc has held leadership positions on key accounts including Verizon, Porsche, Bentley, American Express and Coca-Cola. Throughout his career, his focus on creating disruptive omni-channel campaigns has consistently driven business results and brand equity. How do you define…
Read MoreBravery in Advertising – What Does It Look Like in 2020 from Bevan Mahaney, CD, GREY West
From Member Bevan Mahaney, Creative Director, Grey West How do you define bravery in advertising? Bravery comes long before the work is made. It starts by speaking up and having difficult conversations in the rooms where ideas are shared and discussed. Bravery is pushing for inclusivity and representation and not settling for less because it’s…
Read MoreConnecting with Customers During Covid Doesn’t Have to be Virtually Impossible
By Nicole Kaplan, SVP, Group Director, Momentum Worldwide Before COVID-19, there was a shift in how marketers talked about B2B, recognizing the best approach was to humanize efforts and that businesspeople are people, too. Appealing to their personal interests and needs led to customers connecting further with a brand. Some examples include two of the most popular CES booths from the past two years: The American Express Magic Show allowing attendees to take a short,…
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