Member Insights
Soon There Will No Such Thing As An Advertising Career Without A Technical Background; SmartyAds on Talent
Ivan Guzenko, CEO, SmartyAds As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? The pandemic has given us an important lesson — one should constantly review and shift their business strategies and tactics in order to adapt to the ever-changing…
Read MoreTalking Talent with Pinterest
From Yolanda Lam, Global Head of Agency & Ads Partners, Pinterest As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? As an ex-agency executive myself, I believe whether agencies are going through successful or less successful periods, there needs to…
Read MoreFast Food On Demand: QSR's Quick-Change Pandemic Response
Original article can be found here. Fast Food On-Demand Every industry had to change fast in the face of the pandemic, but one could easily argue the fast food industry had to change the fastest. As “essential” businesses they had to go from on-site dining to on-demand service nearly overnight. The Advertising Club of NY and Kargo wanted…
Read MoreFind your talent, beyond just you.
By Kelly Peppers, CEO Colossal Media A global pandemic, failing economy, protests, looting, layoffs, pay cuts, furloughs, working remote, stressed out staff, PPP applications, and too many days of losses surpassing profits. All of this has shaken our business at Colossal Media. Over the past 16 years we have had enormous success: profiles in top-tier…
Read MoreEquality Should Be The New Normal
From Jercole L. Govan, Founder/CEO, Govan Agency Inc., Creative Resource and Talent Management As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? I’m not sure hiring new talent should be a priority in the current climate. I believe the priority…
Read MoreState of the Industry with Talent in Mind
By Angelo Scialfa III, President, Fox Run Group As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? Not sure hiring of new talent is a priority or will be a priority until there is some changes in the economic climate. …
Read MoreEverything to Know About Nike’s “You Can’t Stop Us” Film
“You Can’t Stop Us,” the third film in Nike’s campaign of the same name, debuts to coincide with the NBA’s return. Narrated by Megan Rapinoe, the spot celebrates sport as a source of inspiration. Its action shares a dynamic split screen series detailing 36 pairings of athletes and relating the kinetic movement of one sport to…
Read MoreThe New Mindset of Employees, and How to Prepare For It
by Lauren Kimball, Design Director at Momentum The COVID-19 crisis has caused an extreme disruption to the personal and professional lives of employees. As a result, new employee mindsets have emerged. Older generations are feeling successful at home because of more stable home office environments, while younger generations are feeling less productive due to roommates,…
Read MoreBrand Messaging, Ad Spend and Other Practical Considerations from Shaun Brown
From Member Shaun Brown, SVP, Managing Director & NA Shopper Marketing Lead, Momentum As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Retailers should be taking cues from those who have been open and working through the…
Read MoreThe State of Retail with Work and Co Director of Strategy Dawn Moses
As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Focus on ensuring that your business has a stable and efficient digital omnichannel foundation – this essential core helps capture demand and make the most of capacity when/where…
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