Member News

What are the most innovative trends happening in advertising now? This is a difficult question. At a glance, the answer may be what you normally see in major headlines: “AR is The Future” or “Blockchain Will Solve All.” My approach, however, is a bit more pragmatic and overarching. I see two major trends—authentic and localized…

What are the most innovative trends happening in advertising now? We see a few trends rising at the moment. Many talk about how DARQ technologies will drive the post-digital wave. Distributed ledger technology, Artificial intelligence, extended Reality, and Quantum computing (DARQ) are already having an impact in disparate areas of enterprise. Imagine, 30% of all internet interactions will be…

What are the most innovative trends happening in advertising now? 2019 is the year where narrative video and interactive finally got engaged. Netflix’s Emmy-winning Bandersnatch was groundbreaking in its ability to bring a Choose Your Own Adventure-style story to a mass audience with such a high level of craft and user experience. This new style…

By: Scott Falzone, Managing Director, Telecom As summer wanes and back-to-school season begins, the countdown to launch has begun. While pundits predict this year’s product roll-out, we know one thing is certain: the end of the year is primetime for smartphone launches. In 2018, seven major device launches happened in the span of 7 weeks…

What does it mean to receive the Rising Star Award? It is an honor to be recognized with this award. It has been such a pleasure working with The Ad Club team and building such a strong partnership with an organization that helps connect and bring everyone together. I have greatly enjoyed the organizing and…

What does it mean to receive the President Award? The President Award represents recognition from an organization with deep values and is about the commitment to having profound conversations with real people. The Ad Club has given me and Verizon Media a great community and platform for meaningful conversations about the future of trust and…

What does it mean to receive the Rising Star Award? Gina, Cathryn, Ericka and the entire team at the Advertising Club have fostered an incredible community where every voice and every point of view matters. I’m grateful to be supported and inspired by the Young Professional Committee – it’s the greatest honor to stand alongside…

What does it mean to receive the President Award?  The President Award is a great honor for me because it represents the commitment that Pandora has to the advertising community overall.  As a company that serves advertisers, listeners and music makers, core to our culture are diversity and inclusion initiatives. The industry will grow and…

Authors: Gary A. Kibel and Joseph Lewczak The trend of states legalizing marijuana shows no signs of abating. As states continue to permit medicinal or recreational marijuana use, they are grappling with how to regulate the advertising, promotion, and marketing of marijuana products. California has finalized its own rules in these areas. Marijuana Advertising: A New…