Member News

Are there any new policies that your company/agency has put in place to help keep employees inspired during this time?This is a great question. When the stay at home orders were put in place, the Colossal Media leadership team spent some time thinking about how we can continue to keep our staff inspired and motivated…

From corporate member Ivan Guzenko, CEO, SmartyAds Before COVID-19 wreaked havoc on the global economy, ad blockers, changes in privacy regulation (CCPA with GDPR), the third-party cookie shutdown and walled gardens posed the biggest challenges for the ad tech world. When the pandemic took over the world, it made these problems even more acute. In…

Are there any new policies that your company/agency has put in place to help keep employees inspired during this time? We switched up our monthly employee newsletter to feature all the different things our employees are doing to stay active/creative/curious while sheltering-in-place. Many of our employees are talented artists and creators in their own right, so…

What makes a positive customer experience? There are several factors that contribute to an ultra-positive customer experience. It’s all about trust in this fragmented, and often times black box media world we live in in 2019. The ability to establish this trust early on is based on having deep knowledge of macro industry trends, tactical…

What makes a positive customer experience? It may sound simple, but exceeding customer expectations makes the most memorable experiences. We need to recognize that clients  have a multitude of choices, so it’s critical they walk away feeling overly satisfied and confident in the execution. Why is it critical for executives to take customer experience into consideration when…

What are the most innovative trends happening in advertising now? The innovative trends happening in advertising now revolve around one commonality: collaboration. Brand-to-brand partnerships are the “new B2B” and key to creating an immersive and effective brand experience. Another innovation is to “reverse the course”: today’s brands should prioritize Experience First Marketing, designing the experience…

What are the most innovative trends happening in advertising now? I think that the most innovative trend happening in advertising is no advertising. There is a growing consumer frustration with advertising- the average person is inundated with a whopping 5,000 ads per day. As a result, we’re seeing a lot of growth with subscription models,…

What are some tips for a young creative to stay innovative and bring fresh ideas to the table? Receive – Ideas and inspiration can come at any time from anywhere. Always be open and ready to receive them. Get out of your comfort zone – Allow yourself to try new things and approach them from…

What are the most innovative trends happening in advertising now? The most innovative trends happening in advertising right now goes back to basics; authentic, raw, and impactful content. In an era where consumers value experiences over product, the most innovative brands produce video ads that aren’t forced or made up. They offer a behind the…