Up Next: California’s Anti-Bot Law Raises The Stakes For The Use Of AI Influencers

Authors: Richard Eisert and Truan Savage The influencer marketing industry continues to grow rapidly. Some expect influencers to be worth $10 billion collectively by 2020. The industry’s explosive growth has, on the one hand, fostered great innovation, including the increasing prevalence of virtual influencers, which are powered by artificial intelligence (AI). On the other hand…

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Leading The Way Through Mentorship | Karinna Schultz, Project Manager, Saatchi & Saatchi Wellness

What is the greatest advice you’ve received from a mentor? How has that advice made an impact in your professional and/or personal life? “Be Unstoppable” – when there’s a problem, there’s always a solution. I’m learning to be comfortable in the uncomfortable ‘zig-zag’ of life When I think something is a dead-end at work and…

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Leading The Way Through Mentorship | Wendy Weatherford-Marks, Vice President, Corporate Communications & Marketing, Clear Channel Outdoor [Pt. II]

What advice would you share for helping a new mentor spot, train and elevate a rising star? My friend and colleague, Dianna Jason, VP, Marketing, Meruelo Media, reached out to me a few years ago and asked if I’d meet with a young woman, Conner Calabro, who was interested in interning in NYC in marketing.…

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Leading The Way Through Mentorship | Wendy Weatherford-Marks, Vice President, Corporate Communications & Marketing, Clear Channel Outdoor [Pt. I]

How has your mentor supported & elevated your career? Do you believe people are put in your path for a reason? I do. I’m blessed to have amazing family members, friends and colleagues who have given me sage advice along the way in my career. Mentors have been an incredibly important part of my life.…

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How Ad Innovation Drives Success from Elizabeth Herbst-Brady, Head of Field Sales, Verizon Media

We recently had a chance to speak with Elizabeth Herbst-Brady, Head of Field Sales for Verizon Media, about what’s to come for advertisers with the growth of live streaming, advances with 5G and innovative new ad formats. What is Verizon Media’s approach to live streaming, for both consumers and advertisers? With brands like Yahoo Finance,…

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