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Insights on the Social Advertising Landscape from Shilpa Bisaria, Senior Director, Strategy and Operations, Turner Ignite
Thanks for speaking with us, Shilpa. Tell us about your role at Turner. What is Launchpad all about? My pleasure! Thanks for having me here. I joined Turner Ignite’s Launchpad team to build new business opportunities for the company outside of the traditional, linear ecosystem. Think of Launchpad as a startup within a massive company (that just…
Read MoreJesse Semchuck | Director of Search, Display, and Performance Marketing | Purple
What emerging technologies or innovations will have the biggest impact on your branding strategy in 2019? Predictive modeling for multi-touch attribution. Within the next few years I expect to see agencies and brands figure this out. It’s possible to piece some of this together today buying third party cross-device…
Read MoreADTHINK 23: A Night of Inspiration and Solutions
With the year wrapping up, we held our last ADTHINK event of 2018 at Subculture, an intimate, underground theater-style urban oasis, hosted by The ADVERTISING Club of New York and Gina Waldhorn, President of Quirky. This year’s culminating event, ADTHINK 23 – focusing on the latest in emerging technology — was an exciting evening showcasing…
Read MoreNAD’s Buzzfeed Decision May Be A Roadmap For Affiliate Marketing
By: Allison Fitzpatrick and Gary A. Kibel The National Advertising Division (NAD) recently declined to review the statements made by BuzzFeed, Inc. (BuzzFeed) about a moisturizer in one of its online “shopping guides,” despite the inclusion of affiliate links in the article. Notably, this NAD decision offers guidance for online publishers as to whether the…
Read MoreHoliday shoppers are looking for your help: Are you listening?
Byline: Scott Falzone, Managing Director, Google The launch of the next generation smartphone rings in the holiday season for the Telecom industry. The holiday season boosts demand for older smartphone models too. As an example, when the iPhone X launched, sales for the iPhone 7 (previous year’s version) peaked.1 When it comes to making a…
Read MoreLeveraging Upper Funnel Tactics in B2B
B2H (Business to Human) Marketing and Tapping into Human Emotion Why don’t more B2B marketers focus on mid to upper funnel marketing tactics like video, display, Programmatic or Advanced TV? With a plethora of business solutions in the marketplace, it would make sense to use short-form video to tell a story about reinventing a brand,…
Read MoreHost A Creative Review With The ANDYs Trusted Partner
Gathering creatives to view, grade and discuss work from throughout their network is not only an essential part of agency culture and identity, it also helps improve work prior to submitting. The ANDYs trusted partner AwardCore has taken their years of experience and built Agency Creative Review, a system to run internal review meetings that is simple and…
Read Moregyro Named 2018 Global B2B Agency of the Year by the Association of National Advertisers
CHICAGO – gyro, the world’s first full-service global creative B2B powerhouse, has been named the Association of National Advertisers (ANA) 2018 Global B2B Agency of the Year. This is the fourth time in the past five years that gyro has received this honor. The award was presented at the B2 International Awards ceremony in Chicago…
Read MoreHow Digital Helps Brands Reconnect: A Q&A with Oath and Wells Fargo
John Piontkowski, Oath: Consumer trust can be especially difficult to maintain in the financial services industry. In fact, a recent Customer Quotient study found less than half of consumers would recommend their financial services provider. Highly publicized negative events involving banks and their customers have fed into the skepticism consumers feel toward financial institutions, with…
Read MoreANA ANNOUNCES 2018 B2B HALL OF FAME HONOREES
Three Top Executives to Be Inducted into Hall in its Third Year NEW YORK (May 29, 2018) — The ANA (Association of National Advertisers) today announced that three prominent veteran business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame at a gala awards banquet next month. The formal induction will be…
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