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The Professional Journey of Eliza Esquivel | CMO Consultant
If you had to choose one specific creative piece (this can be a song, photo, artwork, movie, play, etc.) that best reflects your professional journey, what would that be and why? Waking Life. The movie is somewhat a metaphor for my career: a beautiful lucid dream where the journey is the destination . . .…
Read MoreSXSW 2019 Learnings From The ADVERTISING Club of New York's i'mPART Fellows
Thoughts from Sindhuri Bhimavarapu, Strategy Supervisor, OMD… 1. In one word, how would you describe your experience at SXSW this year? Inspirational. 2. What’s the hottest/most prominent topic being discussed at SXSW this year? It seems like VR was a common theme across SXSW this year, but personally I thought the topic of mental wellness in…
Read MoreAD Club Members Spill The Beans: Super Bowl Commercials 2019
Get ready to watch the 2019 Super Bowl on Sunday, February 3, 2019 at 6:30PM (ET)! As a way to prepare for the madness, we asked our members to predict top themes and categories that will be shown this year. Check it out!
Read More2019 Predictions from Gerry Graf, Founder/ Chief Creative Officer | Barton F. Graf
“Great creative ideas sell tons of stuff and build long term love for brands. It’s a fact. And the industry’s edge has always been the quality of our ideas. But traditionally, coming up with great ideas takes time and crafting the finished product usually takes more time and more money. No one has that time…
Read More2019 Predictions from Chris Weil, CEO & Chairman | Momentum
Chris Weil, CEO & Chairman | Momentum As the role of agencies continues to shift, and brands reevaluate their marketing models (eg. the trend to move resources in-house) what can the ad industry do to showcase its value in new ways this year? The in-housing conversation has gotten louder but by no means…
Read More2019 Predictions from Chris Beresford-Hill, CCO | TBWA\Chiat\Day
Chris Beresford-Hill, CCO | TBWA\Chiat\Day | What will be the biggest shift in your approach to creativity in 2019 and why? After one year in the CCO position, I have seen that the way we treat each other at the agency correlates with the success of the work. For example, if you’re nervous…
Read MoreCES Learnings from Sarah Martinez, VP & Industry Lead, Retail | Verizon Media
Sarah Martinez | VP & Industry Lead, Retail, Verizon Media | In one word, how would you describe your experience at CES this year? Transformational What’s the hottest/most prominent topic being discussed at CES this year? What did you learn about it? 5G takes the cake at CES this year. When it comes to retail…
Read MoreCES Learnings from Sean McCaffrey, President & CEO | GSTV
Sean McCaffrey | President & CEO, GSTV | In one word, how would you describe your experience at CES this year? Knackered (soon to be a GSTV Word of the Day) What’s the one learning that surprised you the most? Pragmatism and vulnerability. The editorial cycle and twitter feeds seem to polarize the best or…
Read MoreCES Learnings from Liya Sharif, Head of Global Brand, Content & Creative | Qualcomm
Liya Sharif | Head of global brand, content & creative services | Qualcomm | In one word, how would you describe your experience at CES this year? Crowded! What’s the hottest/most prominent topic being discussed at CES this year? What did you learn about it? One of the hottest topics at CES is 5G –…
Read MoreHonda and Other Major Auto Brands Are Turning to New Outdoor Advertising Measurement Capabilities to Drive Customers to Dealerships
by Sarah Garonce, senior director, Research & Insights, Clear Channel Outdoor Americas The auto industry is harnessing new technologies giving drivers experiences they’ve only dreamed about. And the same is true of Out-of-Home (OOH) advertising – one of auto marketing’s closest allies. Just as auto manufacturers are reinventing vehicles today for the ultimate driving experience,…
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