News
Great ideas are killed every day. The 2017 ANDY jury will stop at nothing to save them.
Lawyers? Focus groups? Last minute client feedback? If you’ve ever had an idea die an unnecessary death, the 2017 ANDY Awards call for entries is a must watch. The humorous, animated campaign, out of Deutsch’s New York office, mocks the stereotypical PSA-style campaign with an industry twist; because while we support fighting to save the…
Read MoreModern Advice from Century Old Series
This past fall’s Advertising and Marketing Series celebrated a century of programming. Born out of fulfilling an educational need for soldiers coming back from World War I, The ADVERTISING Club of New York took it upon them to offer professional services that would lead to employment in the relatively new professional industry of communications. Today…
Read MoreAD THINK Retrospective & Young Innovator Call For Entry
*does not include all presenting start-ups Since 2013, the ADTHINK program has featured over 60 Founders of cutting-edge advertising and marketing solutions. In just 3.5 years ADTHINK Alumni Founders have already gone on to be acquired by Pinterest, Wish, Rentrak, Simply Measured and BounceExchange. Even more featured start-ups have been picked up by top brands…
Read MoreFormer AKQA Execs Rei Inamoto and Rem Reynolds Open Business Invention Studio
Just a little over a week after they departed from AKQA, the agency’s former Worldwide Chief Creative Officer Rei Inamoto and New York Managing Director Rem Reynolds have partnered to open a yet-to-be-named “business invention” studio. The company will be independent and will focus on design, technology and digital transformation, said Mr. Inamoto. So far,…
Read MoreRegulators and Watchdogs Continue to Focus on Disclosure Obligations
By Vejay G. Lalla and Paavana L. Kumar As native and influencer content campaigns become more integral to marketers’ consumer engagement efforts, regulators and watchdogs are ratcheting up their enforcement efforts to ensure that consumers understand that they are viewing paid advertising. For example, the NAD recently determined that where a website page links out…
Read MoreA Big Afternoon for Marketing Bravery
Insights from the 13th Annual Stars of Madison Avenue Awards Luncheon Paying homage to innovative brands for their brave and creative work was the perfect way to kick-off the city’s week-long celebration of advertising. Club members and the industry luminaries came out in force to see this year’s winning work and gather insights from brand…
Read More13th Annual Stars of Madison Avenue – Shadi Halliwell, Marketing and Creative Director, Harvey Nichols
To kick off Advertising Week New York, The AD Club of NY hosted its 13th annual Stars of Madison Avenue luncheon, which honored an elite group of brave brands including Harvey Nichols, Burger King, Equinox, Shiseido and Infinity from Comcast. Earlier this year, the AD Club’s International ANDY Awards Jury chose the Stars of Madison Avenue honorees…
Read MoreBrexit Likely To Complicate Privacy Issues for Ad Tech Companies
By Gary A. Kibel While Britain’s vote to leave the European Union (EU) shocked the world and rocked financial markets, the move has yet another set of possible repercussions in its potential to increase the complexity of the international rules governing privacy and international data transfer. As a result, the “Brexit” may change the strategy…
Read MoreDentsu Aegis Network Acquires gyro, Creating the First Fully-Integrated Global B2B Powerhouse
New entity becomes the largest global agency dedicated to the reinvention of business-to-business NEW YORK – Dentsu Aegis Network today announced the acquisition of gyro, the largest independent global creative agency dedicated exclusively to business-to-business (B2B) marketing. Following this acquisition, Dentsu Aegis’ successful B2B media agency Interprise, which was launched earlier this year, will be…
Read MoreExclusive Q&A With Our New Yorker of the Year — Avice Meehan, SVP and Chief Communications Officer of Memorial Sloan-Kettering Cancer Center
Last week we held our annual Ad Person of the Year event, where we celebrated not just one esteemed honoree, but six influential advertising and marketing executives in five categories, including: Marketer of the Year, Industry Legend, New Yorker, at Startup and a Young Pro. We sat down with our New Yorker Avice Meehan, SVP and Chief Communications…
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