News

By Gina Grillo Originally Posted on Fortune.  It’s time for brands to take action. Oscar buzz is taking on a different tone this year. After the recent backlash against the lack of diversity amongst this year’s Oscar nominees, The Academy of Motion Picture Arts and Sciences announced last Friday that it plans to double the…

NEW YORK (January 25, 2016) – gyro, the global ideas shop, has been named Advertising Age’s 2016 B-to-B Agency of the Year. gyro is not only the largest independent business-to-business agency in the world, but it is also one of the most awarded. In addition to being recognized by Advertising Age, gyro is the current…

The AD Club of New York is excited to announce that Emily Goldman, Senior Manager, Brand Networks, will be stepping into the role of Young Professional President. After being awarded the Advertising Club of New York’s Rising Star Award in 2014 in recognition of her hard work on the YP Committee, we knew Emily was…

By Gina Grillo Originally Posted on Campaign US.  The CEO of the Advertising Club and the ANDY Awards responds to DDB’s plan to cut back on awards submissions in 2016 Last week, Campaign US published a piece titled “The End of False Recognitions” by DDB’s Amir Kassaei, which bravely posits that the award industry has…

By Ron Amodio Originally Posted on Colvin Sports Network. Recently, IEG published its Annual Review & Forecast of Sponsorship Spending projected for 2016. According to the findings, the properties that will continue to win the lion’s share of sponsors’ marketing dollars are those that can deliver customized benefits, integration with digital and social content, insights from audience…

By Erin Johnson  Originally Posted on TueNight.  In the 20 years since I’ve entered the workforce (the past 10 of them at J. Walter Thompson), I have traveled the world, hung with Hollywood’s elite (and not so elite), had cocktails with the Marahana of Udaipur, sold major bling and counted stacks of moldy cash (literally,…

By Michelle Castillo Originally Posted on CNBC.  It used to be taboo to feature gay, lesbian or transgendered people in advertising. But growing acceptance of the LGBT community by mainstream America, coupled with landmark legal decisions granting them equal marriage rights, has made brands less shy about targeting the group. “Now that gay marriage is…

Originally Posted on Little Black Book.  Gina Grillo, CEO & President, The ADVERTISING Club of New York, looks at how technology is further shaping this section of adland It’s not news that digital advances have fundamentally changed the way we work and do business in the advertising world, ushering in new approaches to capture consumer…

By John Patroulis Originally Posted on Fast Co.Create.  BBH New York Creative Chairman John Patroulis offers up his most significant career lessons in creative leadership. So I was having a conversation with a recently out-of-school creative person recently when she asked: “So, how do you creatively lead people?” Fair enough question. I mean, it’s the…