gyro Named Advertising Age’s 2016 B-to-B Agency of the Year


NEW YORK (January 25, 2016) – gyro, the global ideas shop, has been named Advertising Age’s 2016 B-to-B Agency of the Year.

gyro is not only the largest independent business-to-business agency in the world, but it is also one of the most awarded. In addition to being recognized by Advertising Age, gyro is the current Business Marketing Association Global B-to-B Agency of the Year. It received the honor for two consecutive years (2015, 2014).

All told, it has been a remarkable year for gyro. Highlights include:

– Blue-chip client wins, including HP, Google, Jabra, Danone, Vodafone and many others.

– gyro New York moved into its beautiful new office in Manhattan’s Financial District after doubling in size. From gyro San Francisco to gyro Singapore passing through gyro London, all offices have experienced growth and significant gains.

– The addition of high-profile talent, including gyro San Francisco ECD Ronny Northrop, gyro London ECD David Harris, gyro Chicago Head of Planning Mark Witthoefft, gyro London Head of Strategy and Media Jake Dyer, and other top executives.

– The continued growth of the gyro:fuel™ content practice and gyro:human™ healthcare division.

– Winning nine Advertising Age 2016 B-to-B Best awards for creative excellence for clients, including John Deere, Avaya, TD Ameritrade and Toshiba. This was the most of any creative agency.

Christoph Becker, ceo+cco of gyro, said: “Our mission to create humanly relevant ideas has allowed us to reinvent the B-to-B space. This was achieved only thanks to our amazing client partners. It is because of their belief and trust in us that we were able to arrive at this important stage of our journey. This honor is also a true reflection of our people and our unique UNO culture. Our obsession with creative quality, strategic power and client service excellence continues to drive our global ideas shop to greater heights.”

Advertising Age Editor Ken Wheaton said: “For anyone debating whether it’s creativity or business strategy that puts an ad agency over the top, the answer has become clear: It’s both. Smart marketers are looking for more than a beautiful 30-second spot, and the best agencies are happy to oblige, partnering with businesses from the start, assessing their needs and figuring out the best approach to hit targets, drive sales and sometimes invent new categories. And fans of traditional advertising shouldn’t fret. The best agencies can do all of that and still make beautiful, relevant TV ads.”


About gyro

As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro isAdvertising Age’s 2016 B-to-B Agency of the Year and the BMA’s 2015 and 2014 Global B-to-B Agency of the Year. Our 600 creative minds in 14 offices work with top companies including BlackBerry, Danone, eBay, FedEx, Google, HP, Jabra, John Deere, Tate & Lyle, TD Ameritrade, Time Inc., USG and