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Super Bowl 50: What Ad Club New York marketers are expecting from this year’s game
Originally posted on The Drum. With Super Bowl 50 less than a week away, most advertisers in the big game have either unveiled their spots already or have at least rolled out teasers to give viewer a taste of what’s to come. Ahead of the game, The Drum asked some of Ad Club New York’s…
Read MoreWhat the Oscar Diversity Problem Says About Corporate America
By Gina Grillo Originally Posted on Fortune. It’s time for brands to take action. Oscar buzz is taking on a different tone this year. After the recent backlash against the lack of diversity amongst this year’s Oscar nominees, The Academy of Motion Picture Arts and Sciences announced last Friday that it plans to double the…
Read Moregyro Named Advertising Age’s 2016 B-to-B Agency of the Year
NEW YORK (January 25, 2016) – gyro, the global ideas shop, has been named Advertising Age’s 2016 B-to-B Agency of the Year. gyro is not only the largest independent business-to-business agency in the world, but it is also one of the most awarded. In addition to being recognized by Advertising Age, gyro is the current…
Read MoreThe AD Club of New York Appoints Emily Goldman as the President of the Young Professionals Committee
The AD Club of New York is excited to announce that Emily Goldman, Senior Manager, Brand Networks, will be stepping into the role of Young Professional President. After being awarded the Advertising Club of New York’s Rising Star Award in 2014 in recognition of her hard work on the YP Committee, we knew Emily was…
Read MoreReminder: ANDY Awards Deadline Extended to 1/22
Awards shows must spur the evolution of creativity
By Gina Grillo Originally Posted on Campaign US. The CEO of the Advertising Club and the ANDY Awards responds to DDB’s plan to cut back on awards submissions in 2016 Last week, Campaign US published a piece titled “The End of False Recognitions” by DDB’s Amir Kassaei, which bravely posits that the award industry has…
Read MoreLPGA Tour Pro Michelle Wie's New Partnership With StarKist-5 Takeaways
By Ron Amodio Originally Posted on Colvin Sports Network. Recently, IEG published its Annual Review & Forecast of Sponsorship Spending projected for 2016. According to the findings, the properties that will continue to win the lion’s share of sponsors’ marketing dollars are those that can deliver customized benefits, integration with digital and social content, insights from audience…
Read MoreHey, Millennials: A Tunic Is Not a Dress (and Other Important Career Advice)
By Erin Johnson Originally Posted on TueNight. In the 20 years since I’ve entered the workforce (the past 10 of them at J. Walter Thompson), I have traveled the world, hung with Hollywood’s elite (and not so elite), had cocktails with the Marahana of Udaipur, sold major bling and counted stacks of moldy cash (literally,…
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