Court Finds Affiliate Marketing Network Responsible for False Claims Made by Its Affiliates

A federal district court in Connecticut has ruled that an affiliate marketing network was responsible for false claims made by the affiliate marketers in its network when these affiliates were promoting a company that sold weight loss and colon-cleanse products through deceptive means. LeanSpa Case The case began when the Federal Trade Commission (FTC) filed…

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MEC @ Digital Content NewFronts 2015

This year’s Digital Content NewFronts featured nearly two weeks of content from 34 companies (up from 2014’s 22) including both major players (e.g. AOL, Yahoo!) and new participants (e.g. Elite Daily, Bloomberg Media), and MEC‘s team was on the ground capturing all the news and announcements. As part of our MEC@ series, MEC hosted The New Creators:…

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Redefining Bravery NYC at Creative Week

Last week, Redefining Bravery emerged in NYC during Creative Week where each of our speakers defined bravery in their very own ways. Our moderator Gerry Graf of Barton Graf 9000 opened our event by defining bravery in his own terms. “When you do brave work, it’s because that means you have value. Brave work means it’s…

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Defending Your Trust

By: Michael Kassan, Chairman & CEO, MediaLink “Man maintains his balance, poise and sense of security only as he is moving forward.” — Maxwell Maltz I’ve always loved Maltz’s quote, which served as the foundation for the self-help movement that would follow in its wake. Yet it has always begged the question — what happens when the…

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“Why do certain creative leaders and marketers and their work continue to stand out amongst the rest?”

As we gear towards next year’s International ANDY Awards, we want to take a look back at what this year has taught us, particularly from our inspiring 2015 ANDY Awards winners, and our Redefining Bravery events both in London and in New York City. We asked our industry’s fearless leaders: “Why do certain creative leaders…

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