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Meet The Fellows: Asiah James
Asiah James is an experienced Marketing Leader in New York City, working within the media and experiential markets. James joined Conde Nast in 2016 focusing on marketing strategy, campaign execution and client development. James is also the chair of the Women’s Network at Conde Nast, where her main focus is to provide a platform…
Read MoreMeet The Fellows: Ran Wei
Ran Wei is a storyteller passionate about bringing uncommon people onto common ground. She is a strategic and data-driven performance and brand marketer at Boston Consulting Group Digital Ventures, where she accelerates growth for venture-backed products and delivers 360 go-to-market plans to launch into new and emerging markets. Prior to BCG, Ran was on…
Read MoreMeet The Fellows: Lauren Busch
Over the course of her career, Lauren has been fortunate to experience many of the transformations affecting the media industry first-hand. Because of her unique ability to recognize value and opportunity amidst major change, she has enjoyed success across brand building, marketing, and media. Lauren currently works on the Global Media team at BlackRock,…
Read MoreMeet The Fellows: Sylvia Knight
Sylvia is currently a Partner of Integrated Planning at J3/Universal McCann in New York, NY. In her current role, she is responsible for the cross platform media strategy for the Janssen Immunology therapeutic areas, overseeing the planning of consumer campaigns which includes channels from TV and OOH to social and programmatic media. After graduating…
Read MoreDesign an AD Competition Winners
The Design an AD Challenge introduced middle and high school students to a new way of using their creative problem solving skills and talents. Discovering how professionals in the advertising, marketing, and media industries provide creative solutions to problems every day, is what the Foundation wanted to expose to students. Many found this exercise exciting…using…
Read MoreE-Commerce Predictions with Jordan Weinstein
From AD Club Member Jordan Weinstein, Director of Business Development, Candid Worldwide As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Businesses need to show their focus is on safety and overall compliance with health guidelines. Candid…
Read MoreKey Considerations for Retailers In the Face of COVID-19
Authors: Joseph Lewczak and Paavana Kumar of Davis & Gilbert LLP. Retailers are facing unprecedented challenges in the face of the COVID-19 pandemic. While some companies, such as wholesalers of essential household items and groceries, are experiencing a surge in demand, others, especially those that rely on a brick-and-mortar presence, are suffering. Recent reports show…
Read MoreD and I initiatives with Lisa Utzschneider, Chief Executive Officer, Integral Ad Science (IAS)
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud of that your company supports? IAS is proud to make diversity and inclusion a priority. Focusing on D&I isn’t just the right thing to do, it is also the smart thing to do from a business perspective.…
Read MoreSara Porritt, Wellness Lead, Integrated Media Planning and US Diversity and Inclusion Lead, OMD
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? OMD’s D&I initiatives actively evolve alongside the needs of our people, our culture and our industry. Our current pillars are focused on a 360 approach that addresses the full employee lifecycle from educating…
Read MoreEmbracing Work During Covid-19: Cathy Oh, Global Head of Marketing & Analytics at Samsung Ads
As everyone is navigating and adapting to this new normal in light of Covid-19, we asked our members how they’re managing work and life during these tough times. Here’s what Cathy Oh, Global Head of Marketing & Analytics at Samsung Ads shared: How are you and your teams being innovative/resourceful during these times?The current situation,…
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