Blogs
Masters of Media Panel for Ad Club of NY
Originally Posted on ImageThink. How do you survive in a content driven world? Storytelling is integral, but you don’t have to do it all by yourself. At Ad Club‘s Media: Now 2016 conference, ImageThink was graphic recording the Masters of Media Panel. Attendees received valuable insights into engagement, integration and smart partnerships when telling their stories.…
Read MoreThe Age of Advertising Creativity in a Time of Disruption
By Charlene Weisler Originally Posted on MediaVillage. We are entering the age of advertising creativity and while it may feel disruptive and challenging, it is also exciting and inspiring. That was the message yesterday from the Ad Club’s Media:Now conference. As with other parts of the media industry, agencies are experiencing transformative change. It is…
Read MoreLast Chance to Register for Media:NOW – 3/29!
Join Us at Media:NOW on 3/29 – Tactics For Success In A Content-Driven World
Here Are the Ideas That Dominated SXSW
By Brad Jakeman, President Global Beverage Group, PepsiCo Originally Posted on LinkedIn. With only 24 hours to pack in the best that South by Southwest Interactive festival has to offer, I hit the ground running as soon as I landed in Austin, TX last Friday night. My visit was brief, but it was loaded with thought-provoking…
Read MorePulling back the curtain on the Andys judging
By Gina Grillo Originally Posted on Campaign US. The president and chief executive of The Advertising Club of New York gives a behind-the-scenes look at the judging process of the 2016 International Andy Awards The International Andy Awards jury recently embarked on its annual weeklong journey to determine the bravest, best work our industry has…
Read MorePublicis launches self-promotion campaign "The Outsight"
An idea to demonstrate the company’s philosophy, LEAD THE CHANGE and keep Marcel’s spirit alive, “You must lead the change if you don’t want the change to lead you.” A campaign made by advertisers and for advertisers (advertisers and agencies) with a fresh point of view that questions the basics of our daily work and how…
Read MoreIt's Time for Our Industry to Take Action on Inclusion
Originally Posted on Ad Age. By Gina Grillo Ad Club’s Sponsorship for Women Is a Step in the Right Direction Over the past few months, the discussion about inclusion and diversity in many industries, including marketing and entertainment, has escalated. Most recently, the overwhelming lack of diversity in this year’s Oscar-nominee lineup really sparked an…
Read MorePushing the Industry Forward With ADTHINK
By Rob Kleiman “What if Kodak had acquired Instagram? Might the business be in another place? What if Blockbuster had invested in Netflix?” These are the mind-bending, industry savvy curiosities of creative leader Gina Waldhorn, Co-Founder of Evol8ution and the moderator of first of Adthink 2016. Adthink spotlighted the work of four different startups in the…
Read MoreFTC Issues Long-Awaited Native Advertising Guidance
By Vejay G. Lalla and Paavana L. Kumar As marketers continue to find ways to try and interact with ever more distracted consumers online, and new technologies such as ad blocking may make it even more difficult to reach consumers, native advertising is growing to comprise a more significant component of online advertising. Increasingly, native…
Read More