A Hot Start to the New Year – Measurement Importance (Staying ahead)

    At the tail end of last year, IAB released key trends in digital advertising for 2024, among them being the need for greater innovation in cross-channel measurement tools. Advertisers and brand marketers have always needed some form of results to analyze and validate their investment, and to help guide future spend. However, in…

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April: The Trends That Stuck, the Trends That Flunked 

The Ad Club asked  member companies their  take on the trends that impacted their business in Q1 and posed the following question: Culture has become a huge initiative for many companies – especially those in the media and advertising industry. With the pandemic coming to an end, many are feeling stripped of their “work-life balance”…

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Trademark Considerations for Copyrighted Works in the Public Domain

Trademark Considerations for Copyrighted Works in the Public Domain By: Joy Wildes & Claudia Cohen In the United States, an original work of authorship fixed in a tangible medium of expression (meaning the work can be communicated in a visual or audio form) is a protectable copyright. This means that the owner has the exclusive…

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Ensuring Authentic Consumer Reviews

Ensuring Authentic Consumer Reviews By: Paavana Kumar In the wake of its updates to the Endorsement Guides, the FTC also recently announced a Proposed Rule on the Use of Consumer Reviews and Testimonials. Although the practices prohibited by the Proposed Rule are already unlawful under Section 5 of the FTC Act, the Proposed Rule is…

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Rockstar – Angela Mayfield

Rockstar — Angela Mayfield Angela is an experienced marketer with a background in global business development and strategy. She is currently the Head of Growth, US at Initiative where she has brought in over $1 billion in global billings in the past 18 months. Previously she held the role of Global Chief of Staff at…

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Rockstar – Aaron Francois

Rockstar — Aaron Francois Aaron is a Blerd, social media enthusiast, sneakerhead, and lover of all things DEI. He was first exposed to the marketing industry via the 4A’s MAIP program, and since then have worked across several verticals including retail, finance, gaming, and tech. Aaron takes pride in fusing cultural nuance and strategic thinking…

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Innovator – Erica Irvin

Innovator — Erica Irvin Erica Irvin is Group Vice President and Chief Counsel for Legal at Albertsons Companies Inc., charged with leading a team of attorney and non-attorney professionals to support the company’s digital and technology transformation. With 25 years of experience as in-house counsel at public, private and start-up companies in industries ranging from…

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Regulation vs. Innovation: Generative AI Legal Concerns

1. Regulation vs. Innovation: Generative AI Legal Concerns By: Samantha Rothaus and Andrew Richman   While generative AI’s meteoric rise was the hot button issue for 2023, it is sure to remain a key focus across the advertising industry in 2024. The coming year is likely to bring more clarity to the many legal concerns…

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