Blogs
Meet The Fellows: Ran Wei
Ran Wei is a storyteller passionate about bringing uncommon people onto common ground. She is a strategic and data-driven performance and brand marketer at Boston Consulting Group Digital Ventures, where she accelerates growth for venture-backed products and delivers 360 go-to-market plans to launch into new and emerging markets. Prior to BCG, Ran was on…
Read MoreMeet The Fellows: Lauren Busch
Over the course of her career, Lauren has been fortunate to experience many of the transformations affecting the media industry first-hand. Because of her unique ability to recognize value and opportunity amidst major change, she has enjoyed success across brand building, marketing, and media. Lauren currently works on the Global Media team at BlackRock,…
Read MoreMeet The Fellows: Sylvia Knight
Sylvia is currently a Partner of Integrated Planning at J3/Universal McCann in New York, NY. In her current role, she is responsible for the cross platform media strategy for the Janssen Immunology therapeutic areas, overseeing the planning of consumer campaigns which includes channels from TV and OOH to social and programmatic media. After graduating…
Read MoreMeet The Fellows: Amelia Tran
Named “Top 30 Women in Digital you Should be Following” in 2019, Amelia Tran is a Digital Marketer collaborating with startups and global companies overseeing social media & digital strategies, senior stakeholder communications for Tech, CPG, Oil & Energy Fortune 500 brands. She is also a Part-Time Adjunct Professor at Baruch College and previously…
Read MoreSoon There Will No Such Thing As An Advertising Career Without A Technical Background; SmartyAds on Talent
Ivan Guzenko, CEO, SmartyAds As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? The pandemic has given us an important lesson — one should constantly review and shift their business strategies and tactics in order to adapt to the ever-changing…
Read MoreIs the future of talent frictionless? Q and A with Laundry Service
From Juan Pellerano, Account Supervisor, Laundry Service As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? There’s no denying the financial hardships agencies are facing, as many of us have heard, anecdotally and in public earnings reports. As the financial…
Read MoreTalking Talent with Pinterest
From Yolanda Lam, Global Head of Agency & Ads Partners, Pinterest As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? As an ex-agency executive myself, I believe whether agencies are going through successful or less successful periods, there needs to…
Read MoreAttracting and Retaining Talent; Q and A with Meta
From Andrew Kletzing, Director NA Partner Management, Meta As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? Attracting, developing, and retaining great talent should always be a priority – and there are effective ways to do this that don’t…
Read MoreFast Food On Demand: QSR's Quick-Change Pandemic Response
Original article can be found here. Fast Food On-Demand Every industry had to change fast in the face of the pandemic, but one could easily argue the fast food industry had to change the fastest. As “essential” businesses they had to go from on-site dining to on-demand service nearly overnight. The Advertising Club of NY and Kargo wanted…
Read MoreBeing Bold About Talent with Momentum's CTO
By Jennifer Frieman, Global Chief Talent Officer, Momentum Worldwide As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? Even in the midst of the incredibly tough year we’ve seen across the marketing landscape, the things that drive the success of…
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