Blogs
Industry Moving Forward: Media Planning To Account for Experiences
Industry Moving Forward: Media Planning To Account for Experiences From Member Rodrigo Coelho, VP Strategy, Canada, Momentum Worldwide As we look back on this past year, how do you think the advertising industry has evolved? When faced with challenges, creativity thrives every time. This past year we saw an acceleration of purpose-led marketing with brands…
Read MoreMeasure Twice, Cut Once. Brand Strategy For A New World
Measure Twice, Cut Once. Brand Strategy For A New World Thoughts on an industry change over the year of COVID From Member Pranav Yadav, US & Europe CEO, Neuro-Insight As we look back on this past year, how do you think the advertising industry has evolved? Unfortunately, my answer is that “it hasn’t evolved enough”.…
Read MoreHow The Pandemic Has Changed Media From An Innovation Officer Perspective
How The Pandemic Has Changed Media From An Innovation Officer Perspective From Member Jon Anselmo, Chief Innovation Officer, PHD Media As we look back on this past year, how do you think the advertising industry has evolved? As an industry, we were forced into a moonshot challenge without even knowing it—how do we plan for the…
Read MoreWays The Advertising Industry Has Evolved in Covid Year One
Ways The Advertising Industry Has Evolved in Covid Year One From Member Ron Lewis, Group Creative Director, Grey Group & Co-Founder DiverseCreatives.Com As we look back on this past year, how do you think the advertising industry has evolved? Over the last year the advertising industry has become more aware, empathetic, and a little more inclusive. Many…
Read MoreAndys Live
ANDYs LIVE Sign up to receive updates from leading voices in advertising, marketing and media, and news from The AD Club of New York. EmailThis field is for validation purposes and should be left unchanged.Email(Required) Categories ANDY Awards Board Member Insights Executive Q&A Foundation & Inclusion Member Insights Member News Out Of Home Partner…
Read MoreHow The Advertising Industry Has Evolved One Year Later
How The Advertising Industry Has Evolved One Year Later From Member Ivan Guzenko, Founder, SmartyAds As we look back on this past year, how do you think the advertising industry has evolved? It was a tough year to be an advertiser, to say the least. With closed borders, canceled international trade fairs, shows and restricted transportation caused…
Read MoreA Publisher’s Unvarnished Take On The Cookidentity Crisis
A Publisher’s Unvarnished Take On The Cookidentity Crisis From Member Nicole Lesko, SVP of data, ad products and monetization, Meredith. This column originally appeared on adExchanger. As a publisher, I am exhausted being cornered by every vendor in a murky supply chain and listening to their thoughts on replacing identity v1 (cookies) with identity v2 (publisher-sourced…
Read MoreHow COVID Has Influenced The Ways We Consume Media
How COVID Has Influenced The Ways We Consume Media We asked our members: How do you believe COVID has influenced the ways in which we consume media? Has the industry adapted accordingly? From Member Lauren Gardner, Marketing Director, Intersection Over the past 12 months people have been mostly confined to the four walls of their…
Read MoreA Challenge to our Industry From an Invisible Minority
A Challenge to our Industry From an Invisible Minority From Member Clara Luo, Group Director, Strategy & Insights and BAV Strategic Studio Lead, VMLY&R I write this open letter today with hopes of igniting open conversation and action for the Asian-American Pacific Islander (AAPI) community. I challenge the marketing and advertising industry to bring visibility…
Read MoreANDYs LIVE is Back This Thursday
ANDYs LIVE is Back This Thursday Creativity flourishes in the face of challenges, of which the past twelve months presented in spades. So it is no surprise the advertising industry rose to the challenge and created work in new ways. The work, created across the globe emerged, empowered, and in cases united us. And now…
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