Blogs
Icons, RockStars, & Innovators: Singleton Beato
What makes you an Icon? Your authentic and influential leadership style that has contributed to your trailblazing career success. You have broken barriers, overcome adversity, and as a result, are a role model to many. Singleton Beato is the Global EVP, Chief Diversity, Equity and Inclusion Officer at McCann Worldgroup, where she is responsible for…
Read MoreIcons, RockStars, & Innovators: Everette Taylor
What makes you a Rock Star? You’re gaining momentum in your field and you’re on fire! Your hard work stands above the crowd and shines bright. By being engaged and curious, you are a producer of excellence. Everette Taylor is Chief Marketing Officer for Artsy, the leading global marketplace for buying and selling art. A…
Read MoreHow Brands Will Shift Media Strategies In 2021
From Member Cathy Oh, Global Head of Marketing & Analytics, Samsung Ads Although 2021 presents some uncertainty, how do you predict brands will shift their media strategy in the new year? Consumers are watching video in new ways. They are watching linear TV, ad-supported streaming, and subscription streaming interchangeably throughout the day. As a result, brands…
Read MoreA Look Ahead: 2021 Predictions and Hopes for The Industry
From Member Elena Klau, Global Chief Strategy & Analytics Officer, Momentum What changes has your company implemented moving into the new year to address inequities within our business? What partners, if any, have you aligned with to maximize success? Over the past decade, our agency spent time and resources attracting more diverse talent to the industry…
Read More26 Creative Leaders Ready To Determine The Best Of Our Business
The International ANDY Awards, the first advertising award show of the season, has announced the 2021 Jury today that includes a wide range of seasoned industry executives. In addition, the AD Club is working with their new Jury Chair, PJ Pereira, Creative Chairman and Co-Founder of Pereira & O’Dell to break the mold of award…
Read More21 Great Reasons to Be “In the Club” in 2021
Elicia Greenberg, VP Membership and Programs, The ADVERTISING Club of New York Being in The AD Club of New York in 2021 will surely help you navigate the new world outside. Here are just some of the reasons 5,000 agency, marketing, media, and communications professionals (from students and Young Pros to middle managers and the C-Suite) find…
Read MoreYear in Review: How to survive a pandemic? Focus on relationships over revenue.
From Member Kevin McNulty, President & CMO, Momentum Worldwide “Won’t this year just hurry up and end?!” We’ve all heard or said it. Now, as we turn the calendar page one last time, we can finally say “good riddance to 2020!” December is typically a time to reflect on the year, hopefully one of sustained…
Read MoreYear In Review with Cathy Oh
From Cathy Oh, Global Head of Marketing & Analytics at Samsung Ads How has your company been able to maintain a positive work environment, remotely? We’ve all had to maintain a level of flexibility in 2020 that nobody foresaw this time last year. We work to overcome those challenges by embracing what’s become the new…
Read MoreYear In Review: OOH's Big Moment
From Member Lucy Markowitz, VP of National Sales (US), Vistar Media How have your priorities/goals shifted from the start of 2020? Prior to the pandemic, OOH was experiencing major growth. This was due, in part, to the increased digitization of the industry as well as targeting capabilities and data available via programmatic. Of course, OOH…
Read MoreThe Foundation: Year In Review
In 2020, the world was rocked by a number of pandemics, the first of which was COVID-19. To adjust to the times- where quarantine became our new normal- the Foundation joined the rest of the world in cultivating a new virtual reality. Throughout the year we persevered, delivering powerful content to the talent pipeline in…
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