Blogs
Holiday Retail Predicted To Skyrocket
From Member Evan Rutchik, US CRO at Ogury How do you think stores/brands will entice consumers on Black Friday this year? Black Friday Frenzy is already underway, with multiple brands promoting deals across the entire month. In order for brands to capture the attention of consumers on Black Friday, they will need to reach them…
Read MoreOOH's Biggest Opportunity Yet
From Club Member Kiera Wood, Senior Marketing Specialist, OUTFRONT Media Why is it important for brands to advertise this year during the holiday season? Although name brand product scarcity feels behind us, we still have PTSD from trying to find paper products, latest research from The Harris Poll’s September 2020 survey found that 43% of…
Read MoreRetail Predictions: The Need For Brick and Mortar Remains
From AD Club Members Abbie Baehr, SVP, Group Director of Strategy, NA & Global Brands, Momentum Worldwide and Carly Johnson, Director of Strategy, NA, Momentum Worldwide How do you think stores/brands will entice consumers on Black Friday this year? Obviously, we anticipate mass discounts and deals, but for the brands and retailers who choose this…
Read MoreHappy Holiday Shopping!
From Our Members At Outfront Media Top of mind awareness is more important than ever and Outfront’s Midwest Marketing Director, Erin Brady breaks down e-commerce and OOH here. It’s a dynamic look at holiday shopping that is to come.
Read MoreLee Nadler shares advice on making a transition at this transformative time
From Lee Nadler, Chairman of The Board, The ADVERTISING Club & CMO, Tomo The pandemic has shown us the importance of being comfortable with the uncomfortable. To move forward with uncertainly. To adapt in new roles and ways of working. As we all go through different chapters in our careers, I hope it’s as reassuring…
Read MoreLooking towards 2021: 4 ways to take a customer-centric approach to advertising
By Ryan Mayward, Global Head of Agency and Adtech Sales, Amazon Advertising In the advertising industry, we’re used to change. Every year, customer behaviors shift, new technologies become widely adopted, unforeseen events occur, and we adapt. Even so, the changes that occurred this year were particularly significant. They touched all areas of our lives. It’s…
Read More2020 Trends in Marketing Communications Law
In their biggest issue to date, Davis & Gilbert LLP’s attorneys discuss the rapid changes in federal and state laws, regulatory actions and self-regulatory obligations that are being fueled by a health crisis, rise of data and technology, innovation, the continued importance of truth and the ways in which consumer tastes have changed to a…
Read MoreBEN Group Acquires YouTube Channel-Optimizing Browser Extension ‘TubeBuddy’
BEN, the entertainment AI company that places brands into influencer, streaming, TV, music, and film content, today announced the acquisition of TubeBuddy, the largest platform to help YouTube creators optimize their audience and channel growth. Terms of the deal were not disclosed. TubeBuddy will become a division of BEN Group and Rob Gabel, founder and former CEO…
Read Morefor the disruptors
From Member Kevin Coval, Executive Creative Director, Momentum Worldwide, Chicago This summer, these past ten months, have been eye-opening for many who believe in the sanctity of the status quo. 2020 has been a painful and deadly reminder that the world is grossly unjust and there are grand inequities in societies all over the planet.…
Read MoreNeurodiversity Initiative: Creative Spirit
Q&A with Former AD Club Board President, Chief Partnerships Officer, Organic; and Co-founder of Creative Spirit What is Creative Spirit? Creative Spirit is the first global organization to match neurodiverse candidates – who are currently unemployed at an astounding 85% – with fair wage integrated positions at the best companies in the world. Creative Spirit…
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