Blogs
Leading In Uncertain Times
Lessons from CMOs prepared for the Future The role of the chief marketing officer is more difficult than ever. ‘Business as usual’ is no longer an option and the future is clouded by uncertainty. Although no one could have predicted the pandemic, some marketing leaders report feeling better prepared for the road to recovery than…
Read MoreNYC's New Live Subway Map From Club Members Work & Co.
Work & Co has launched the first major redesign of the MTA subway map in decades, and acclaimed filmmaker Gary Hustwit documented the process of creating a new “live map” — one that updates in real-time — to help New Yorkers and tourists better plan their journeys. The Live Subway Map, which can be found at map.mta.info, is…
Read MoreAdClub: How to Navigate the Future of Travel
From Member Evan Rutchik, CRO, Ogury During the recent Advertising Club of New York webinar, Navigating the Future of Travel, I shared various travel trends and predictions which were identified based on Ogury’s unique, reliable mobile user and behavior data. Following the presentation, I was lucky enough to speak with Molly Battin, VP of Marketing…
Read More2020: The Year of Disruption
From Member Troy Troutner, Regional Vice President, West Coast, Kargo Remember when the word “disruption” was primarily about tech innovations? Then a global pandemic came along, followed by a long-overdue mass movement for racial justice. Now, disruption is a constant state and it’s not just for tech. All brands have been truly challenged and pushed in…
Read MoreDisruption Across The Brand and Equity Landscape
From Member Brian Rappaport, CEO, Quan During a time where disruption is necessary, what brands do you think have successfully taken up the charge of disrupting the status quo? I personally love what Babe Wines has done during the past few months between partnering with Bumble and offering free moving services to those who have…
Read MoreWho are leaders that are inspiring you to be brave during this time?
From Member Deborah Stambaugh, Head of Strategic Marketing, Samsung Ads Leaders are those who lead within their organization by inspiring others, offering support and embracing challenges especially during times of uncertainty. For me, our very own Cathy Oh, Global Head of Marketing & Analytics, at Samsung Ads, is among the many women who embody that…
Read MoreDefining Bravery in Advertising with Marc Charles, VP, Momentum
From Member Marc Charles is VP, Group Director at Momentum Worldwide. During his 12+ years at Momentum, Marc has held leadership positions on key accounts including Verizon, Porsche, Bentley, American Express and Coca-Cola. Throughout his career, his focus on creating disruptive omni-channel campaigns has consistently driven business results and brand equity. How do you define…
Read MoreBravery in Advertising – What Does It Look Like in 2020 from Bevan Mahaney, CD, GREY West
From Member Bevan Mahaney, Creative Director, Grey West How do you define bravery in advertising? Bravery comes long before the work is made. It starts by speaking up and having difficult conversations in the rooms where ideas are shared and discussed. Bravery is pushing for inclusivity and representation and not settling for less because it’s…
Read MoreMeet The Fellows: Arielle Wiltz
Arielle Wiltz is currently an Interaction (UX) Designer at Morgan Stanley, where she works on the Wealth Management team as a Design lead on one of their products. Before Morgan Stanley, she worked at frog Design, a transformative design agency – designing systems for brands, products, and services. Her previous design work includes clients…
Read MoreMeet The Fellows: Donna Dei-Baning
Donna Dei-Baning is the Associate Director of Insights at Carat where she is responsible for identifying and understanding the individuals most critical to clients’ business goals. She brings the voice of the consumer to all client work and ensures that there is an emotional connection throughout the media planning process through to execution. Prior…
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