Blogs

Innovator — Phil W Cho   Phil Cho is the founder and executive producer of Noledge, a full service agency known for bold storytelling, strategic content, and culture-driven campaigns. Blending a sharp creative eye with deep industry insight, Phil leads with purpose – collaborating with brands, franchises, and artists to produce work that resonates. In…

Source: Google Retail media has evolved far beyond traditional advertising methods. Today, brands are leveraging innovative formats like shoppable videos, augmented reality (AR), virtual reality (VR), and in-store interactive displays to engage customers in more meaningful ways. These advancements have transformed retail media into powerful marketing hubs, enabling brands to reach their target audience more…

Rockstar — Lisa Bull   Lisa Bull is a visionary and results driven global marketing leader with 15+ years of experience in crafting high-impact, data-driven digital marketing strategies and driving audience engagement across industries including hospitality, entertainment, and consumer products. She excels in managing large cross-functional teams, leading go-to-market strategies, accelerating brand and membership growth…

Icon — Maryam Banikarim   Maryam Banikarim is a seasoned C-suite executive, Emmy-winning producer, and community builder with over 25 years of experience driving growth and transformation for global organizations, including Fortune Media, Nextdoor, Hyatt, Gannett, NBCUniversal, and Univision. Known for blending strategy, creativity, and operational execution, she has led global teams across sales, marketing,…

  As the road to the 2026 FIFA World Cup begins, soccer is taking center stage in the U.S. like never before. TelevisaUnivision’s Road to 2026 – Ruta 2026 – is the ultimate destination for U.S. Hispanic soccer fans, keeping them on the edge of their seats as they follow their favorite players and track…

  Green marketing is becoming essential, not just a trend. As sustainability becomes a crucial factor in consumer decision-making, brands are under pressure to ensure their environmental efforts go beyond surface-level messaging. Consumers are no longer satisfied with ambiguous commitments, regulators are tightening sustainability requirements, and brands that fail to implement authentic eco-friendly strategies risk…

The retail media landscape has undergone a massive transformation in recent years, with US ad spending projected to reach $77 billion by 2028. A key driver of this growth is off-site media, which is expected to account for $14 billion, roughly 20% of total retail media budgets.  This shift toward off-site media stems from the…

Source: CookieYes Protecting consumer privacy and sensitive data has become a top priority in the digital age. The rise of digital tracking technologies has transformed the advertising industry, particularly in out-of-home (OOH) advertising. The General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States have…

Podcasting has long been a space for deep dives, niche communities, and cult-like fandoms and now, as female listenership continues to rise, more women are stepping into the spotlight and actively shaping the conversation. They’re building platforms that are intimate, unfiltered, and deeply resonant with audiences seeking real connection. Women are actively showing up as…

In the fast-evolving world of marketing, standing out isn’t just a luxury—it’s a necessity. Brands must leverage innovative strategies to capture consumer attention and drive conversions. As retail media evolves beyond traditional digital advertising, HSAD, LG’s in-house agency, is pioneering a data-driven approach that integrates creativity, technology, and consumer insights to create seamless, high-impact shopping…