Blogs
CCPA Update: Blizzard of Bills to Amend Privacy Law Moves Forward in California Assembly
Authors: Gary Kibel and Richard Eisert The marketing industry’s head is on a swivel these days, trying to digest and prepare for various new privacy laws. None have gotten more attention than the California Consumer Privacy Act (CCPA). The California Assembly’s Committee on Privacy and Consumer Protection has approved a host of bills to amend…
Read MoreACNY Women's Fellowship
Attend the MasterClass on July 10, 2019 for the 2019 Fellowship reveal! Learn more here: https://bit.ly/2UddVE9 Apply Today! https://bit.ly/2WfEZXl
Read MoreACNY Women's Fellowship
Attend the MasterClass on July 10, 2019 for the 2019 Fellowship reveal! Learn more here: https://bit.ly/2UddVE9 Apply Today! https://bit.ly/2WfEZXl
Read MoreWomen: NOW2019
Defining our moment! Leave with a blueprint for success! https://bit.ly/2VEEMbP
Read MoreMeet The Disruptors: Alia Lamborghini, Vice President, Industry Lead | Verizon Media
Where do you see more opportunities for disruption within your industry? The travel industry is on the verge of disruption with the advent of 5G. Greater throughput and lower latency from the fifth generation tech will bring richer and more immersive experiences for both consumers and advertisers. Extended reality and motion capture are a…
Read MoreMeet The Disruptors: Jonathan Kriner, Director, Marketing | TVision
Where do you see more opportunities for disruption within your industry? TV has a viewability problem, which, as an industry, we’ve historically ignored because there was no way to truly measure it. The IPG Media Lab reports in recent research that 29% of all TV ads are not viewable – meaning they air to an…
Read MoreACNY Women's Fellowship
Attend the MasterClass on July 10, 2019 for the 2019 Fellowship reveal! Learn more here: https://bit.ly/2UddVE9 Apply Today! https://bit.ly/2WfEZXl
Read MoreACNY Women's Fellowship
Attend the MasterClass on July 10, 2019 for the 2019 Fellowship reveal! Learn more here: https://bit.ly/2UddVE9 Apply Today! https://bit.ly/2WfEZXl
Read MoreWomen: NOW2019
Defining our moment! Explore the state of women in the industry! https://bit.ly/2VEEMbP
Read MoreMeet The Disruptors: Alen Paul Silverrstieen, CEO & President | Imagination Park Technologies Inc.
Where do you see more opportunities for disruption within your industry? Augmented Reality (AR) is rapidly becoming a powerful tool for brands to connect to consumers through mobile phone engagement and activations. Ultimately personalized AR advertising will be delivered to consumers with enhanced content that influences brand purchasing decisions instantly. Vertical markets with immediate call…
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