Blogs
Embracing Work During Covid-19: Brian Rappaport, Founder & CEO of Quan Media Group
As everyone is navigating and adapting to this new normal in light of Covid-19, we asked our members how they’re managing work and life during these tough times. Here’s what Brian Rappaport, Founder & CEO of Quan Media Group shared: How are you keeping yourself/your teams motivated?Daily statuses, coffee via Zoom, and staying active on…
Read MoreBrands Need to Evolve With Culture: Laura Visco, Deputy Executive Creative Director of 72andSunny Amsterdam
We asked our 2020 ANDYs jury their thoughts on what the advertising industry will bring us this year and Laura Visco, Deputy Executive Creative Director, 72andSunny Amsterdam shared: What creative trends do you think you’ll see in 2020? More ‘gendered’ brands who challenge the notion of men and women in 2020. And also, more and…
Read MoreCourage and Creativity Sparks Conversation and Change: Luiz Sanches, Chairman & Chief Creative Officer of AlmapBBDO
We asked our 2020 ANDYs jury their thoughts on what the advertising industry will bring us this year and Luiz Sanches, Chairman & Chief Creative Officer of AlmapBBDO shared: What creative trends do you think you’ll see in 2020? Brands with the courage to step out of the mainstream. The Burger King approach to attacking the…
Read MoreWhat's Your Authentic Role in Culture? Tiffany Rolfe, Chief Creative Officer of R/GA New York
We asked our 2020 ANDYs jury their thoughts on what the advertising industry will bring us this year and Tiffany Rolfe, Chief Creative Officer of R/GA New York shared: What creative trends do you think you’ll see in 2020?I think we will see more brands marketing in real time. Whether that be responses to cultural…
Read MoreEmbracing Work During Covid-19: Aura Koljonen, Director of Media Operations, Broadsign
As everyone is navigating and adapting to this new normal in light of Covid-19, we asked our members how they’re managing work and life during these tough times. Here’s what Aura Koljonen, Director of Media Operations of Broadsign shared: How are you keeping yourself/your teams motivated? Although some team members at Broadsign were already working…
Read MoreConversations With….Sophie Kelly, Diageo
Sophie Kelly, SVP, NA Whiskey Portfolio, Diageo Join us bi-weekly from 12:00PM – 12:45PM (EST) as Ad Club Board President Lee Nadler hosts one-on-one conversations with marketing leaders on how their business and lives are changing during this unprecedented time. Last week’s conversation was with Sophie Kelly, SVP NA Whiskey Portfolio, Diageo.
Read MoreInternational Women's Day: Cheryl Overton Chief Experience Officer of Cheryl Overton Communications LLC
In honor of International Women’s Day, we asked advertising executives their thoughts on equality in the advertising industry, and here’s what Cheryl Overton, Chief Experience Officer of Cheryl Overton Communications LLC shared: The media often highlights the negative, honing in on the lack of equality in the workplace, but what’s something that you think proves…
Read MoreCelebrating International Women's Day with Cathy Oh: Global Head of Marketing & Analytics, Samsung Ads
In honor of International Women’s Day, we asked advertising executives their thoughts on equality in the advertising industry, and here’s what Cathy Oh: Global Head of Marketing & Analytics, Samsung Ads had to share: What additional steps do you think the advertising industry needs to make in order to achieve gender equality? For any industry…
Read MoreConversations With…Cheryl Guerin, Mastercard
Cheryl Guerin, EVP, NA Marketing & Communications, Mastercard Join us bi-weekly from 12:00PM – 12:45PM (EST) as Ad Club Board President Lee Nadler hosts one-on-one conversations with marketing leaders on how their business and lives are changing during this unprecedented time. Last week’s conversation was with Cheryl Guerin, EVP, NA Marketing & Communications, Mastercard.
Read MoreHow should brands be talking to consumers in the Age of COVID-19
The sudden onset of COVID-19 has posed a major question for marketers: Should marketing messages stay the same in a time when consumers’ lives have changed so drastically? With the majority of consumers working from home, isolating from friends and family and avoiding travel, many brands are reevaluating whether their traditional communications are still relevant…
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