Blogs

Where do you see more opportunities for disruption within your industry? Advances in measurement that will allow brands to optimize campaigns based on clicks or sales offer the biggest opportunity for disruption. AI and deep learning technology are already improving the value that brands can expect from influencer marketing. This year, we will see a…

Where do you see more opportunities for disruption within your industry? The largest opportunity for disruption in the advertising industry lies in voice. As adoption of voice continues its meteoric rise and Amazon and Google usher us into this “age of assistance,” media agencies, creative agencies and consultancies are scrambling to provide voice strategy as…

Where do you see more opportunities for disruption within your industry? For the last decade, disruption in the advertising and marketing world has meant technology-enabled efficiency. It’s been about faster and cheaper distribution, production, and deployment of data – the frames and pipes through which content flows. That disruption is largely complete. Now it’s time…

Where do you see more opportunities for disruption within your industry? There is a real shift in the industry to connect historically siloed marketing activities – specifically in digital and television.  New platforms like addressable and connected television are creating opportunities that often require separate teams to collaborate together in a much more integrated way.…