Blogs
Meet the Lunch and Learn Academy Partners
In response to the disruption that COVID-19 has caused to internships, budgets, jobs, and lives… The AD Club of New York’s Foundation Lunch & Learn Academy joined forces with #SAVETHEINTERNSHIPSNY (Rebecca Rivera), Keni Thacker’s The G.R.O.W.T.H. Initiative, and The Adversity Group (Shameka Brown & Julius Dunn, III) to provide an internship curriculum & experience this…
Read MoreFulfilling Its Pledge With 50% of the Board Appointments Comprised of Diverse Individuals, The AD Club Announces New Directors
The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing and ad-tech industries, announced today the addition of six new board members to the 2020-2021 term at its 124th Annual Meeting of Members. “As our industry has endured unprecedented obstacles in the first half of 2020, the AD Club is…
Read MoreDesign an AD Competition Winners
The Design an AD Challenge introduced middle and high school students to a new way of using their creative problem solving skills and talents. Discovering how professionals in the advertising, marketing, and media industries provide creative solutions to problems every day, is what the Foundation wanted to expose to students. Many found this exercise exciting…using…
Read MoreBrand Messaging, Ad Spend and Other Practical Considerations from Shaun Brown
From Member Shaun Brown, SVP, Managing Director & NA Shopper Marketing Lead, Momentum As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Retailers should be taking cues from those who have been open and working through the…
Read MoreThe State of Retail with Work and Co Director of Strategy Dawn Moses
As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Focus on ensuring that your business has a stable and efficient digital omnichannel foundation – this essential core helps capture demand and make the most of capacity when/where…
Read MoreRe-openings and advertising reactivation strategy with Scott Falzone, Managing Director, Telecom, Google
As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? The world has dramatically changed over the last few months, ushering in monumental business model changes and new consumer behaviors to adapt to a dynamic environment. The one…
Read MoreReOpening and Ad Spend; What It Means For Retail and Ecommerce.
From Members Michael McIntosh II, Director, PwC and John Rolston, Director, PwC As our economy begins to reemerge, and some stores and businesses start to reopen with limited capacity, what are some tips for driving demand with controlled capacity? While in-store capacity may be restricted, consumers have already signaled their preference: They want the optimal…
Read MoreWhat do you think a brand that's paused their spend, needs to consider before restarting?
Response from Cathy Oh, Global Head of Marketing & Analytics, Samsung Ads Research shows that consumers appreciate brands that showcase their role in For some brands, instead of pausing spend, we saw them demonstrate their commitment to reassessing their strategy by pivoting their advertising messaging to highlight the company’s core values and ways they are…
Read MoreE-Commerce Predictions with Jordan Weinstein
From AD Club Member Jordan Weinstein, Director of Business Development, Candid Worldwide As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Businesses need to show their focus is on safety and overall compliance with health guidelines. Candid…
Read MoreKey Considerations for Retailers In the Face of COVID-19
Authors: Joseph Lewczak and Paavana Kumar of Davis & Gilbert LLP. Retailers are facing unprecedented challenges in the face of the COVID-19 pandemic. While some companies, such as wholesalers of essential household items and groceries, are experiencing a surge in demand, others, especially those that rely on a brick-and-mortar presence, are suffering. Recent reports show…
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