Leading The Way Through Mentorship | Wendy Weatherford-Marks, Vice President, Corporate Communications & Marketing, Clear Channel Outdoor [Pt. II]

What advice would you share for helping a new mentor spot, train and elevate a rising star? My friend and colleague, Dianna Jason, VP, Marketing, Meruelo Media, reached out to me a few years ago and asked if I’d meet with a young woman, Conner Calabro, who was interested in interning in NYC in marketing.…

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Leading The Way Through Mentorship | Wendy Weatherford-Marks, Vice President, Corporate Communications & Marketing, Clear Channel Outdoor [Pt. I]

How has your mentor supported & elevated your career? Do you believe people are put in your path for a reason? I do. I’m blessed to have amazing family members, friends and colleagues who have given me sage advice along the way in my career. Mentors have been an incredibly important part of my life.…

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How Ad Innovation Drives Success from Elizabeth Herbst-Brady, Head of Field Sales, Verizon Media

We recently had a chance to speak with Elizabeth Herbst-Brady, Head of Field Sales for Verizon Media, about what’s to come for advertisers with the growth of live streaming, advances with 5G and innovative new ad formats. What is Verizon Media’s approach to live streaming, for both consumers and advertisers? With brands like Yahoo Finance,…

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The CMO/Digital Media Disconnect

By: Ron Stitt, Strategic Advisor, Clinch I’ve often wondered about the discrepancy between high-level marketing and advertising discussions and the way digital media is actually transacted. Recently, I attended a very thought-provoking Ad Club of NY #theverticals panel discussion on “How to Market for Transformed Viewing Experiences”, featuring leaders from Anheuser-Busch, Roku, NatGeo, Verizon /…

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